Sonic Foundry Secures Wells’ Dairy as Newest Customer

MADISON, Wis., Feb. 5 /PRNewswire-FirstCall/ — Sonic Foundry(R) Inc. (NASDAQ:SOFO) , a leader in automated rich media communications technology, today announced that Wells’ Dairy, the largest family-owned and managed dairy processor in the United States, has selected Sonic Foundry’s award-winning Mediasite(R) platform to capture its corporate meetings and training sessions.

Mediasite is a transformational communications medium used to deliver critical information and share knowledge. The Mediasite web communication and content management system automates the capture and delivery of presentations and lectures via the web.

Prior to implementing Mediasite, Wells’ Dairy had no way to efficiently and cost-effectively capture corporate meetings and training sessions. With Mediasite, the company can streamline the process and have a more efficient way to share information with its retailers and employees around the world.

With each event captured, Wells’ Dairy anticipates a cost savings in terms of both post-production expenses and time spent bringing the company’s 3,000 employees to the corporate headquarters for training sessions.

“As the company continues to expand nationally, Mediasite was the best solution that allows us the ability to cost-effectively create and manage our increasing volumes of video content and reach our employees across the United States,” explained Tim Tow, technical analyst audio visual for the company. “With Mediasite, we can now more easily and cost-effectively deliver time sensitive information to employees and customers from the convenience of their desktop.”

“Mediasite is an effective enterprise-grade management tool that in the instance of Blue Bunny is revolutionizing the way employees and the company communicate and receive vital information,” said Rimas Buinevicius, chairman and CEO of Sonic Foundry. “We look forward to continuing to partner with organizations like Wells Blue Bunny who are interested in the ability to automatically create, publish and store searchable video-based presentations for high-impact communications.”

About Sonic Foundry(R), Inc.

Founded in 1991, Sonic Foundry (NASDAQ:SOFO) is a technology leader in the emerging rich media communications marketplace, providing enterprise solutions and services that link an information-driven world. Sonic Foundry is changing the way organizations communicate via the web and how people around the globe receive vital information needed for work, professional advancement, safety and education. The company’s integrated webcasting and web presentation solutions are trusted by Fortune 500 companies, education institutions and government agencies for a variety of critical communication needs. Sonic Foundry is based in Madison, Wis. For more information about Sonic Foundry, visit