SC Johnson Web Site Features Company’s Commitment to Doing What’s Right highlights initiatives to make the world a better place for future generations; Interactive features encourage consumers to do their part, too

RACINE, Wis., July 2 /PRNewswire/ — Emphasizing the company’s longstanding commitment to doing what’s right, SC Johnson has established a new section of its corporate web site devoted exclusively to the company’s sustainability initiatives. The site also features videos and interactive games and identifies ways consumers can lighten their environmental footprint and strengthen their own communities.

As expected, SC Johnson’s trusted brands like Shout(R), Windex(R), Ziploc(R), Scrubbing Bubbles(R) and OFF!(R) are represented as well as information highlighting the company’s commitment to the environment, product safety, natural resource conservation, insect-borne disease prevention and building strong communities.

“As a leader of a family company and a parent, I intend to pass along a business that respects the Earth, contributes to its communities and helps families each and every day,” explains SC Johnson Chairman and CEO Fisk Johnson. The fifth generation family leader goes on to say, “After all, there is more to winning than performance and success. True success garners results in a responsible way. That is why all of us at SC Johnson focus on achieving success while doing what’s right — right for the planet, right for people, right for the next generation.”

The site’s content is geared toward all types of consumers including visitors who are simply browsing, those interested in learning more on the environment, or those who are highly informed on sustainability. The user-friendly web site ( highlights SC Johnson’s key initiatives, as well as in-depth discussions of topics with worldwide environmental impact. It also tells SC Johnson’s environmental leadership story on its four key sustainability platforms — areas in which the company believes it can provide the biggest impact on quality of life, economic progress, product mix and the planet. Platforms include:

  — Growing Greener Products: Highlights SC Johnson’s commitment to
providing environmentally responsible products including the company’s
voluntary award winning, patented Greenlist(TM) process, which
transformed the way the raw materials are selected and used

— Conserving Critical Resources: Provides information about the company’s
continued commitment to finding alternative energy sources; outlines
aggressive emission reduction goals

— Preventing Dangerous Diseases: Features SC Johnson’s work to help
protect families from insect borne disease like malaria, dengue and
asthma in high-risk areas around the world

— Creating Stronger Communities: Features company programs that help to
improve the quality of life for families around the globe, from SC
Johnson’s groundbreaking work that creates partnerships with consumers
in some of the world’s poorest communities to volunteerism to

Consumers looking to test their environmental savvy and learn more about being a responsible global citizen will enjoy the interactive quizzes, games, comprehensive Q&As and resource lists. Site visitors can check out everything from the definition of biomass to understanding raw materials to the amount of energy saved by recycling a single aluminum can. Site highlights include:

  — Employee testimonials

— Facts and usable tips

— Rotating timeline featuring SC Johnson’s Legacy of Leadership

— Harnessing Green Energy video

— Interactive quizzes that test visitors’ philanthropy knowledge and test
their knowledge about positive steps they can do at home

— An interactive world map highlighting SC Johnson’s key community
leadership initiatives

Environmental commitment is nothing new for SC Johnson. For 121 years, the company has held steadfast to its environmental commitment and spirit of innovation. From being a pioneer in the introduction of water-based aerosols in 1955 to its leadership as the first company to remove chlorofluorocarbons (CFCs) from all aerosol products — three years ahead of the 1978 U.S. mandate. SC Johnson continues to look for innovative ways to safeguard our shared environment. Since 2000, SC Johnson has reduced its greenhouse gas (GHG) emissions from the company’s top factories by 42 percent. By the end of 2010, the company has pledged to reduce GHG emissions by 12 percent from worldwide manufacturing operations (2000 baseline year); reduce GHG emissions from its U.S. operations by 8 percent from 2005 by the end of 2010; reduce solid waste, air and water emissions by 50 percent (2000 baseline); and source 40 percent of its global electricity from green energy.

In 2001, SC Johnson devised the Greenlist(TM) process, a patented raw material rating system, to transform the way the company measures, tracks and advances its products to further the company’s longstanding commitment to environmentally responsible products. Through the Greenlist(TM) process, SC Johnson continues to lead the way with responsible raw material choices. In 2006, the Greenlist(TM) process was recognized with two presidential honors — the Ron Brown Award for Corporate Leadership and the Presidential Green Chemistry Challenge Award. Recently, SC Johnson announced it will share the Greenlist(TM) process royalty-free with companies, including competitors. Five Winds International is the company’s third-party administrator to license the Greenlist(TM) process.

SC Johnson is a family-owned and managed business dedicated to innovative, high-quality products, excellence in the workplace and a long-term commitment to the environment and the communities in which it operates. Based in the USA, the company is one of the world’s leading manufacturers of household cleaning products and products for home storage, air care, personal care and insect control. It markets such well-known brands as EDGE(R), GLADE(R), OFF!(R), PLEDGE(R), RAID(R), SCRUBBING BUBBLES(R), SHOUT(R), WINDEX(R) and ZIPLOC(R) in the U.S. and beyond, with brands marketed outside the U.S. including AUTAN(R), BAYGON(R), BRISE(R), ECHO(R), KABIKILLER(R), KLEAR(R), and MR. MUSCLE(R). The 121-year old company, with $7 billion in sales, employs approximately 12,000 people globally and sells products in more than 110 countries.

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Source: SC Johnson