May 2, 2007 (Madison, WI) – The Regional Economic Development Entity (placeholder name REDE, pronounced “ready”), a not-for-profit entity serving the eight-county Capital Region, is pleased to announce that Jennifer Smith has been hired as Communications Specialist, effective Monday, April 30, 2007. Ms. Smith most recently served as Editorial Director for In Business magazine.
In her current role, Ms. Smith will be responsible for leading strategic communications and marketing initiatives to meet REDE’s three overarching objectives to:
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Grow the economy via target industry sectors based on our assets
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Be a catalyst for addressing major quality of life issues
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Build a regional culture and raise awareness of our shared regional assets, values, brand, challenges and opportunities
Ms. Smith will lead collection, analysis and presentation of information for regional constituencies, develop and enhance media relations and prepare press, presentation and other communications materials. A key component of this strategy will be a data rich website, currently in pre-development, to provide access to information and to create and implement promotional and image awareness programs to multiple constituencies across and outside of the eight-county Capital Region.
