QuadCreative Captures Top Honors for Web Design

MILWAUKEE, May 8 /PRNewswire/ — QuadCreative, a marketing communications firm headquartered in Milwaukee’s Historic Third Ward, was presented on April 24 with the 2007 Bell Award from the Milwaukee Chapter of the Business Marketing Association in the category of “agency-produced Web sites under $50,000.” The winning Web site, Blue-Soho.com, was created and launched last summer for New York City-based BlueSoho, a year-old digital art development venture specializing in high-end color retouching services.

“The target audiences for BlueSoho’s portfolio are very discriminating,” said QuadCreative Associate Creative Director Nicolas Gutierrez, who led the creative team along with BlueSoho Studio Chief Matt Connors. “They’re the top art directors and photo editors in the advertising and publishing industries, so we approached this project knowing this crowd would not be easily impressed. The robust Flash technology on this site worked to take the concept that much further, instead of acting as mere bells and whistles.”

According to Matt Connors, Blue-Soho.com is the company’s primary marketing tool. “When we developed our marketing plan, the Web site was the central focus,” he said. “The Web site offers prospects a window into the way we work, communicating our sense of aesthetics and concern for the balance of the end result.”

Connors said the response to the new site has been exceptional. “Since the launch, we’ve been approached by prospects we couldn’t even get on the phone in the past. When people view Blue-Soho.com, they immediately see that we understand their businesses — and have the artistic and technical prowess that clients at this level demand.”

About QuadCreative

QuadCreative is a marketing communications firm specializing in brand strategy, creative development and streamlined production processes. With offices in Milwaukee, WI, and New York City, NY, QuadCreative is staffed with an interdisciplinary team of marketing, design, account management and writing professionals who focus on the development of integrated communications solutions, including Web, catalog, direct mail, collateral and identity work. QuadCreative is a subsidiary of Quad/Graphics.