Olde English Unveils Limited Edition, Tattoo-Themed Packaging

MILWAUKEE, May 1 /PRNewswire/ — Olde English, a leading malt liquor brand, is honoring body artists by tattooing its can this summer. From May through August, the Olde English (OE) tattoo-themed cans will be available nationwide, and a different design will be available each month. The new packaging, designed by nationally renowned artist Marcus Suarez, is a part of the OE King of Ink program.

Suarez, whose paintings and designs adorn canvases, walls and automobiles, as well as skin, is a graduate of the School of Art and Design in New York.

“Tattoos play an important role in our culture and our community, and the King of Ink program is our way of paying tribute to this important, beautiful art form,” said Kevin Oglesby, Olde English brand manager. “Olde English is honored to get its own tattoo by Marcus Suarez, truly one of the most talented and influential artists and designers of our time.”

Through the program, Olde English and Suarez also will team up this summer to crown top tattoo artists as a “King of Ink” in New York, Chicago and Houston. The three Kings of Ink will have the opportunity to showcase their work online and at events in their home city. Also, through a consumer sweepstakes, 50 first-place winners will have the chance to receive a tattoo from one of the artists.

In addition, Olde English will reward a grand prize winner with an all-inclusive, four-day trip for two to Las Vegas, with hotel accommodations at The Palms, spending money and the opportunity to get a tattoo at the famed Hart & Huntington Tattoo Company. From May 1 through Aug. 31, legal-drinking-age consumers can enter once daily using one of these methods:

  — Text message the word “KINGS” to the short code OE800
— Call toll-free 877-OE-KINGS (877-635-4647)
— On a 3×5 card, print your name, address and phone number, and mail it
to “Olde English “Kings of Ink” Sweepstakes, P.O. Box 5562, Blair, NE

The grand prize and first-place winners will be determined by a random drawing in late September. For more information about the contest and official rules, visit http://www.oekings.com/.

Olde English 800, one of the country’s leading malt liquor brands, offers the smooth, rich taste with a slightly fruity aroma that is a favorite among malt liquor drinkers. Introduced in 1964, Olde English 800 is available nationwide.

About Miller Brewing Company:

As one of America’s oldest brewers, Miller Brewing Company continues the commitment of founder Frederick J. Miller to brew “confoundedly good beers” with “uncompromising quality.” Through more than 150 years of innovation and brewing excellence, Miller has built a broad portfolio of award-winning beers that capture approximately 18 percent of the U.S. beer market. In the past decade, Miller beers have won 105 medals — more than twice as many as its major competitors — at the biannual World Beer Cup and annual Great American Beer Fest. An unprecedented four-time gold award winner at the World Beer Cup, Miller Lite is the great tasting, less filling beer that has defined the American light lager category since 1975. Miller also brews smooth, golden rich Miller Genuine Draft using a unique cold-filtering process introduced in 1985. The company’s oldest brew is Miller High Life, the champagne of beers. Miller imports Peroni Nastro Azzurro, Pilsner Urquell and Foster’s, and it offers regional craft brews from the Jacob Leinenkugel Brewing Company and the Blitz-Weinhard Brewing Company. Near-premium beers include Milwaukee’s Best Light, Steel Reserve, Olde English 800, Mickey’s Malt Liquor, Icehouse and Sharp’s, a non-alcohol brew. Miller also offers the Sparks line of caffeinated alcohol beverages. Miller is a wholly owned subsidiary of SABMiller plc, one of the world’s leading brewers with a global footprint spread across six continents. For more information, visit http://www.millerbrewing.com/.