MADISON – An article just published in the “American Journal of Preventive Medicine”
finds that tobacco quitlines provide tobacco cessation treatment at a remarkably
modest cost, according to study author Paula Keller of the University of Wisconsin
School of Medicine and Public Health.

The article analyzes a survey, conducted by the North American Quitline Consortium,
of the 38 quitlines in operation in 2004, to obtain baseline information about their
organization, financing, promotion and cost.  The survey found that quitlines had a
median per capita cost of 14 cents and a median cost per adult smoker of 85 cents.
In comparison with other medical treatments, the cost is extremely modest, Keller

“When compared with the total economic cost of smoking of $3,931 per year, per
smoker, estimated by the Centers for Disease Control, quitlines are really a
bargain,” Keller says.

Previous research has demonstrated the effectiveness of quitlines.  Because they are
convenient (no transportation, available many hours during weekdays and weekends),
confidential and free, individuals who smoke or chew tobacco are four times more
likely to use a quitline than to seek face-to-face counseling.  Quitlines are also
able to reach the elderly, rural residents, the poor and minorities.

Quitlines also have previously been shown to improve rates of quitting by 20 to 35
percent.  In addition, the more the potential quitter uses the quitline, the greater
his chances for success.  Most state quitlines provide cessation counseling services
and some provide medication.  Most are also state-supported (89 percent).  Many used
Master Settlement Agreement funds to support their quitlines.

Tobacco quitlines provide a variety of services, including distributing self-help
materials (97 percent), proactive counseling (90 percent) and referral to other
services (89 percent).  The counseling provided by quitlines usually includes
working with a caller to set a quit date, providing information about medications,
proposing strategies for dealing with urges and tips for reducing triggers to smoke.
Most quitlines will provide up to four calls initiated by the quitline at various
times during the quit attempt.

Since information for this article was collected in 2004, additional states have
added quitlines and now all 50 states have the service.  This increase is primarily
the result of the creation of a national quitline network under the auspices of the
National Cancer Institute and the Centers for Disease Control and Prevention and the
creation of a national number, 1-800-QUIT-NOW.