Milwaukee’s Best Light to Give Away Seven Seats to 2008 WSOP Main Event,

The Beer that’s ‘Brewed for a Man’s Taste’ Extends its World Series of Poker Sponsorship with Online Promotion, Bubble Playoff, No Limit Lounge and Celebrity Bartending


MILWAUKEE, June 14 /PRNewswire/ — Milwaukee’s Best Light, the official presenting sponsor of the World Series of Poker (WSOP), has kicked off its seven-week “Online Virtual Poker Challenge” promotion, awarding one seat per week to the 2008 WSOP Main Event. The poker tournaments, which invite legal-drinking-age consumers to enter and play at http://www.milbestlight.com/, are free and culminate in a weekly grand prize tournament to award the seat to next year’s prestigious $10,000 buy-in championship event.


Each week, from June 3 through July 22, eligible consumers can visit http://www.milbestlight.com/, play Texas Hold’em Poker and attempt to increase their point total to position themselves for the grand prize tournament. Players also can accumulate bonus points by logging on each day, answering trivia questions, referring friends to the website, entering product codes found on specially marked packages and by taking brief surveys. Then, every Sunday at 4 p.m. Eastern, the top 500 qualifiers will compete in a grand prize tournament. The winner will receive a $10,000 seat to the 2008 WSOP Main Event along with round-trip airfare, hotel accommodations and $1,000 spending money.


“Milwaukee’s Best Light has been the beer of choice at countless poker games around the country for years, so what better way to show our appreciation than by giving poker players a chance to win a seat to the most prestigious poker tournament in the world,” said Kevin Rutherford, Milwaukee’s Best Light senior brand manager. “It’s true that Milwaukee’s Best Light is the official beer of the World Series of Poker, but we’re also the unofficial beer of poker games everywhere.”


The contest rules and additional details about the “Online Virtual Poker Challenge” are available at http://www.milbestlight.com/.


The “Online Virtual Poker Challenge” is only one aspect to Milwaukee’s Best Light’s multi-faceted WSOP sponsorship. Throughout the 2007 WSOP tournament, a Milwaukee’s Best Light-themed No Limit Lounge at the Rio Hotel and Casino in Las Vegas will help quench the thirst of poker players and fans. As if delicious Milwaukee’s Best Light beer weren’t enough, the No Limit Lounge also will feature celebrity bartenders periodically, including poker pros Annie Duke and Robert Williamson III. And for the second straight year, Milwaukee’s Best Light is holding the “Bubble Playoff,” which gives the final 10 WSOP contestants who are eliminated “out of the money” a chance to compete in a single table poker event to win a seat at the 2008 WSOP and a year’s supply of Milwaukee’s Best Light.


About Miller Brewing Company


As one of America’s oldest brewers, Miller Brewing Company continues the commitment of founder Frederick J. Miller to brew “confoundedly good beers” with “uncompromising quality.” Through more than 150 years of innovation and brewing excellence, Miller has built a broad portfolio of award-winning beers that capture approximately 18 percent of the U.S. beer market. In the past decade, Miller beers have won 105 medals — more than twice as many as its major competitors — at the biannual World Beer Cup and annual Great American Beer Fest. An unprecedented four-time gold award winner at the World Beer Cup, Miller Lite is the great tasting, less filling beer that has defined the American light lager category since 1975. Miller also brews smooth, golden rich Miller Genuine Draft using a unique cold-filtering process introduced in 1985. The company’s oldest brew is Miller High Life, the champagne of beers. Miller imports Peroni Nastro Azzurro, Pilsner Urquell and Foster’s, and it offers regional craft brews from the Jacob Leinenkugel Brewing Company and the Blitz-Weinhard Brewing Company. Near-premium beers include Milwaukee’s Best Light, Steel Reserve, Olde English 800, Mickey’s Malt Liquor, Icehouse and Sharp’s, a non-alcohol brew. Miller also offers the Sparks line of caffeinated alcohol beverages. Miller is a wholly owned subsidiary of SABMiller plc, one of the world’s leading brewers with a global footprint spread across six continents. For more information, visit http://www.millerbrewing.com/.


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Source: Miller Brewing Company


CONTACT: Tom Ryan of Miller Brewing Company, +1-414-931-3377,
[email protected]; or Deron Nardo of Dig Communications, +1-312-577-1767,
[email protected], for Miller Brewing Company


Web site: http://www.milbestlight.com/