Midwest Airlines Names Brophy Vice President of Corporate Communications

MILWAUKEE, Oct. 22 /PRNewswire-FirstCall/ — Midwest Airlines (AMEX:MEH) has announced the appointment of Michael J. Brophy as vice president of corporate communications. He will join Milwaukee’s hometown airline on November 5.

In his new role, Brophy will oversee the company’s corporate communications, including media relations, news and financial communications, employee communications, public affairs, and crisis management communications. He will also be responsible for the airline’s community relations efforts, building on its reputation as a valued corporate citizen in the communities it serves.

A corporate affairs professional with more than 25 years of experience, Brophy currently serves as communications director for Aurora Health Care’s Milwaukee Metro and Kettle Moraine regions. Prior to joining Aurora in 2005, he spent 13 years with Miller Brewing Company in leadership positions of increasing responsibility, including director of corporate communications, director of regional state affairs and director of public affairs. He has also worked in marketing communications and advertising/public relations agencies, in state government and has managed political campaigns.

Brophy holds bachelor’s degrees in journalism, French and history from the University of Wisconsin-Madison. He serves on the boards of Penfield Children’s Center, Wisconsin Women’s Business Initiative Corporation, AIDS Resource Center of Wisconsin and Divine Savior Holy Angels High School.

“We’re looking forward to welcoming Mike aboard ‘The best care in the air,'” said Timothy E. Hoeksema, chairman and chief executive officer. “Midwest Airlines is certainly fortunate to have someone with his knowledge and experience to join our team during this pivotal time in our history.”

Readers of Travel+Leisure named Midwest Airlines “Best Domestic Airline” in the magazine’s 2007 World’s Best Awards competition. The airline features jet service throughout the United States, including Milwaukee’s most daily nonstop flights and best schedule to major destinations. Catering to business travelers and discerning leisure travelers, the airline earned its reputation as “The best care in the air” by providing passengers with impeccable service and onboard amenities at competitive fares. Both Skyway Airlines, Inc. — a wholly owned subsidiary of Midwest Airlines — and SkyWest Airlines, Inc. operate as Midwest Connect and offer service to and connections through Midwest Airlines’ hubs. Together, the airlines offer service to 52 cities. More information is available at http://www.midwestairlines.com/.

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Source: Midwest Airlines