Madison Verizon Yellow Pages Goes Green

Features Environmentally Friendly Tips and Local Businesses

Idearc Medias Feature-Rich Madison Verizon Yellow Pages Provides the Easiest and Fastest Way to Find Local Community and Shopping Information

MADISON, Wis.–(BUSINESS WIRE)–Idearc Media Corp., home to® and publisher of the Verizon® Yellow Pages, added a new Green Section to the Greater Madison Verizon Yellow Pages, which features businesses that cater to environmentally conscious consumers and has helpful recycling tips to make living and shopping green easy.

The Green Section includes advertisements from environmentally friendly businesses and helpful articles and tips including:

  • Ideas to consider for green home building and remodeling;
  • Water conservation tips;
  • Simple ways to help protect the environment;
  • Tips for saving energy in your home;
  • Lists of local and national resources;
  • Fuel reducing tips; and
  • Suggestions to increase recycling.

Idearc Media encourages residents to recycle dated directories by participating in existing curbside recycling programs. For a complete list of phone book recycling sites in Madison visit Consumers can receive more information on recycling by visiting Enter recycling in the first search box and city and state in the second search field. Additionally, Idearc Media has made the Greater Madison Yellow Pages available on a CD which will be distributed to consumers at various events promoting the new Green Section.

Also new this year is a Home Improvement Guide with information on building and remodeling, interior decorating, outdoor living, and flooring and carpeting. Other Greater Madison directory features include;

  • the Dining Your Way!® restaurant guide, that spotlights area restaurants with an A-Z index, menus and maps; and
  • Sports Pages with stadium and ticket information, and team schedules for the Madison Mallards, Milwaukee Bucks, Milwaukee Brewers, and University of Wisconsin Badgers;

  • the Inside Look Community Magazine, which includes local information on must-see attractions, museums, theaters, parks and recreation, and airport maps;
  • Area Maps, a collection of detailed maps to help consumers get around;
  • combined residential and business white pages;
  • an enhanced Yellow Pages Index so consumers can easily reference popular headings including restaurants, shopping or plumbers; and
  • over 50 pages of coupons offering thousands of dollars in savings.

The Green Machine Giveaway Win an Environmental Friendly Car From Idearc Media

To win a 2008 Hybrid Toyota Highlander, each Madison directory includes a unique code on the cover that consumers can enter at to win The Madison Green Machine or cash prizes. Stop by West Towne mall to see the Green Machine starting Nov. 19. On Dec. 15, the car will be given away during a live event.

Idearc Media Offers Solutions to Businesses and Consumers

Idearc Media has expanded its multi-product platform of products in Madison with the recent introduction of Solutions Direct, a packet of glossy, full-color postcards developed specifically for homeowners. The postcards, mailed quarterly, can change by season and promote businesses when homeowners are most likely to need goods or services — for example, the spring/summer for landscaping services. For more information visit (

We were so inspired by consumer and advertiser response to our inaugural year in Madison, that we introduced even more features our second year, said Tom Vesper, general sales manager at Idearc Media. For consumers, we provide the easiest and fastest way to find relevant, local information. For local businesses, we recently introduced a new direct mail program and have seen increased interest from advertisers after each mailing.

Enhanced Local Search Experience

People who prefer to use the Internet can use (, the expert in local search. Along with its database of local and national businesses, offers video clips, user reviews, maps, driving directions, comparison shopping and city guides. is also available with select wireless carriers and handsets via Superpages MobileSM ( In 2006, had more than 2.8 billion network searches and more than 18 million small-to-medium-sized business listings in the United States, 11 million of which feature enhanced content.

In 2006, Madison was the second most searched city in Wisconsin on with more than 2.1 million searches conducted.

About Idearc Inc.

Idearc Inc. connects buyers and sellers with its multi-platform of advertising solutions including Verizon® Yellow Pages, Verizon® White Pages, smaller-sized portable Verizon® Yellow Pages Companion Directories,®, Superpages MobileSM, Solutions At Hand magazine, Solutions at Home magazine, and Solutions on the Move and Solutions Direct direct mail packages. Idearc provides sales, publishing and other related services for more than 1,200 distinct directory titles in 35 states and the District of Columbia., the expert in local search with more than 2.8 billion network searches and 18 million business listings in the United States in 2006, offers advertisers a variety of online advertising solutions. Superpages Mobile provides local search functionality for wireless subscribers. For more information, visit

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