Light Truck and SUV Magazine Launches Project Tundra

For Light Truck and SUV
Joel Franke
800-547-7377 ext. 1775
National Sales Manager
[email protected]

FORT ATKINSON, Wis.–(BUSINESS WIRE)–Light Truck and SUV magazine, the information source for truck and SUV aftermarket dealers and installers, has launched Project Tundra, a two-year venture that will showcase the customization of a 2007 Toyota Tundra Double Cab 4X4 truck.

Over the upcoming months, Light Truck and SUV will work with advertising partners to customize the Toyota Tundra, highlighting the process in Light Truck and SUV magazine and on The Project Tundra vehicle will make appearances at numerous trade shows and events over the next two years. Its first appearance will be at SEMA 2007, October 30 – November 2 at the Las Vegas Convention Center at Light Truck and SUV’s booth #31921.

“Light Truck and SUV is proud to be able to work with our partners and Toyota Corporation to be able to demonstrate some of the innovative and creative ways that this vehicle can be accessorized. Our exposure to the light truck and SUV aftermarket is second to none, and the fact that Toyota Corporation has chosen our magazine for their project vehicle program speaks volumes about our ability to help our customers market their products,” says Wolfgang Neuwirth, publisher of Light Truck and SUV magazine.

“We are confident that through this product placement of the Tundra both Toyota and Light Truck and SUV magazine will achieve our mutual goals of showing the infinite possibilities to personalize the new Tundra,” says Mark Amstock, National SUV Marketing Manager for Toyota Motor Sales, U.S.A. “We look forward to working with the Light Truck team.”

Light Truck and SUV magazine is published by Cygnus Business Media, a leading business-to-business media company. The publication is circulated to more than 14,000 subscribers nationally including small businesses that maintain, accessorize, and upgrade light trucks and sport utility vehicles. Light Truck and SUV’s mission statement is to provide valued sales marketing and product information to help retailers/installers of pickup and SUV aftermarket products become more successful.

Cygnus Business Media reaches nearly 15 million business owners, executives, and professionals annually through its portfolio of over 175 media products. Its four distinct divisions — Cygnus Publishing, Cygnus Expositions, Cygnus Interactive and Cygnus Custom Marketing — provide comprehensive, integrated advertising and marketing programs for Cygnus’ valued customers and clients. The company’s leading business publications, tradeshows, conferences, websites, online products, and custom marketing capabilities enhance brand identity, generate sales leads, and build product awareness as they strengthen customer/client relationships. For more information on how Cygnus Business Media can help you achieve your advertising and marketing objectives, visit