Madison, WI, September 25 2007 – Broadcast Interactive Media (BIM) announces the website launch of Journal Broadcast Group’s heritage Milwaukee radio station 620 WTMJ (www.620WTMJ.com). BIM is the leading provider of locally-focused website and revenue solutions to TV and Radio broadcasters. 620 WTMJ is the award-winning radio news leader in the Journal Broadcast Group family of stations.
“We took a feature-rich site and enhanced it even further” says Steve Wexler, Executive Vice President, Television and Radio Operations, Journal Broadcast Group, “with elements such as YouNews™, video streaming, podcasting, listener loyalty programs, blogs, and new revenue initiatives. That’s translated to a 14% increase in site traffic in the first 3 months on the BIM platform.”
“A flagship station like 620 WTMJ definitely requires premiere website publishing tools” comments Timur Yarnall, CEO, Broadcast Interactive Media. “We’re proud of our ability to provide the hosting platform and newsroom support that Journal Broadcast Group needs to continue their growth and increase revenue share in their markets.”
Broadcast Interactive Media hosts websites and revenue programs for Journal Broadcast Group in their Green Bay, Milwaukee, Lansing and Las Vegas markets.
About Journal Broadcast Group
Journal Broadcast Group owns and operates 35 radio stations and ten television stations in 12 states and operates an additional television station under a local marketing agreement. Journal Broadcast Group is an industry leader that provides its growing audiences with excellent, relevant and targeted programming while creating effective marketing opportunities for advertisers.
About Broadcast Interactive Media
Based in New York City and Madison, WI, Broadcast Interactive Media (www.broadcast-interactive.com) is the leading provider of locally-focused Web solutions for television and radio broadcasters. Offerings include a comprehensive suite of revenue-generating programs and national sales support, video streaming, content feeds, and technology development. Customers include groups such as Fisher Communications, Journal Broadcast Group, Meredith Broadcasting, Schurz Communications, Freedom Communications and Capitol Broadcasting.
