A Trip to Any U.S. Sporting Event is On the Line through ‘Calling All SuperFans’ Promotion
MILWAUKEE, Oct. 1 /PRNewswire/ — Professional sports teams typically create bobble heads to honor top athletes who can crush 500-foot homeruns, perform rim-rattling slam dunks or throw a football 80 yards. But thanks to Icehouse, now even a former softball team bench-warmer-turned-accountant can become immortalized as a proudly displayed bobble head.
Through the Icehouse SuperFan promotion, hundreds of instant winners will receive their own personalized SuperFan bobble head by entering an in-pack code at Icehouse.com, where they’ll also be entered to win the grand prize of a trip to any U.S. sporting event. In addition, Icehouse is giving any legal-drinking-age consumer the opportunity to create and purchase ($55) their own personalized bobble head at Icehouse.com, where they simply upload their photo and choose between a football, basketball or baseball uniform for their bobble head.
“Icehouse is the beer of choice for fans who like to get it goin’ before cheering on their favorite team, so the SuperFan promotion is our way of honoring their passion and giving them a chance to become a part of the action,” said Kim O’Malley, Icehouse senior associate brand manager. “Professional athletes have always credited fans for being a major part of their success, so SuperFans are definitely deserving of their own bobble head and a chance to win a trip to their dream sporting event.”
Beginning Oct. 1 through Dec. 28, 2007, legal-drinking-age consumers will receive an in-pack code with the purchase of 12- and 24-pack cases of Icehouse. They can enter that code at Icehouse.com to be automatically entered into the grand prize dream sports trip drawing and for a chance to instantly win their own personalized bobble head. However, no code is needed to upload a photo to purchase a personalized bobble head.
The grand prize winner will receive round-trip airfare for four people to their destination city, as well as hotel accommodations and four tickets to their dream sporting event. The sporting experience is completely up to the grand prize winner. In fact, last year’s grand prize winner, David Alan Hays, chose to attend The Iditarod dogsled race in Alaska. More details and official rules are available at Icehouse.com.
About Miller Brewing Company:
As one of America’s oldest brewers, Miller Brewing Company continues the commitment of founder Frederick J. Miller to brew “confoundedly good beers” with “uncompromising quality.” Through more than 150 years of innovation and brewing excellence, Miller has built a broad portfolio of award-winning beers that capture approximately 18 percent of the U.S. beer market. In the past decade, Miller beers have won 105 medals — more than twice as many as its major competitors — at the biannual World Beer Cup and annual Great American Beer Fest. An unprecedented four-time gold award winner at the World Beer Cup, Miller Lite is the great tasting, less filling beer that has defined the American light lager category since 1975. Miller’s latest innovation, Miller Chill, is a chelada-style beer brewed with lime and salt, providing a unique twist on refreshment. Miller also brews smooth, golden rich Miller Genuine Draft using a unique cold-filtering process introduced in 1985. The company’s oldest brew is Miller High Life, the champagne of beers. Miller imports Peroni Nastro Azzurro, Pilsner Urquell, Tyskie and Foster’s, and it offers regional craft brews from the Jacob Leinenkugel Brewing Company and the Blitz-Weinhard Brewing Company. Near-premium beers include Milwaukee’s Best Light, Steel Reserve, Olde English 800, Mickey’s Malt Liquor, Icehouse and Sharp’s, a non-alcohol brew. Miller also offers the Sparks line of caffeinated alcohol beverages. Miller is a wholly owned subsidiary of SABMiller plc, one of the world’s leading brewers with a global footprint spread across five continents. For more information, visit http://www.millerbrewing.com/.
First Call Analyst:
Source: Miller Brewing Company