Icehouse Gives Consumers Chance to Attend Maxim Hot 100 Party Through ‘100 Days, 100 Prizes’ Sweepstakes

MILWAUKEE, Jan. 15 /PRNewswire/ — Icehouse today announced its “100 Days, 100 Prizes” online sweepstakes, offering consumers a chance to attend the VIP-only Maxim Hot 100 Party, as well as a major daily prize, including a home theater system, flat panel TV and Golden Tee arcade game.

Legal-drinking-age consumers are invited to visit each day, beginning today through April 24, to enter for a chance to win. In addition to being eligible to win the featured daily prize, consumers will be automatically entered into the grand prize random drawing for an all-inclusive trip for four and VIP passes to this spring’s Maxim Hot 100 Party (location TBA), where the magazine celebrates the world’s 100 hottest women.

“Considering the amazing list of daily prizes and the chance to attend the Hot 100 Party, Icehouse is expecting a great response from legal-drinking-age consumers looking to equip their apartments and homes with electronics, games and gadgets that are certain to be a hit at any party,” said Icehouse brand manager Kevin Rutherford. “The Maxim Hot 100 Party is one of the most highly anticipated bashes of the year, so the grand prize winner and three friends will enjoy the experience of a lifetime.”

Additional daily prizes include a Sony DVD Dream home theater system; a Weber gas grill and “Signature Sampler” Omaha Steak package; an Icehouse juke box; a Sirius Satellite Radio subscription; a Sony 46″ flat panel LCD high definition TV; and a Golden Tee arcade game.

The “100 Days, 100 Prizes” program is a continuation of the Icehouse/Maxim alliance, which has included viral videos, co-sponsored parties and an exclusive Hometown Hotties program. In addition, Icehouse will be the exclusive beer at the Maxim Hot 100 Party.

“We’re thrilled to be working again with Icehouse — this time on the ‘100 Days, 100 Prizes’ sweepstakes,” said Maxim Publisher Rob Gregory. “A large percentage of our readers are loyal Icehouse fans, so our partnership is a great fit for both of us, and we’re excited to give a consumer and three friends the chance to experience our Hot 100 party.”

The contest is open to residents of the United States (with the exception of California and where prohibited) who are of legal drinking age at the time of entry.

About Icehouse

America’s first domestic ice beer, Icehouse is traditionally brewed, fermented, and just before aging, its temperature is lowered to below freezing, which imparts the beer’s smoothness and an alcohol content that’s slightly higher (5.5% by volume) than other regular premium beer brands. Icehouse was introduced in 1993 and is available nationwide.

About Miller Brewing Company:

As one of America’s oldest brewers, Miller Brewing Company continues the commitment of founder Frederick J. Miller to brew ‘confoundedly good beers’ with ‘uncompromising quality.’ Through more than 150 years of innovation and brewing excellence, Miller has built a broad portfolio of award-winning beers that capture approximately 18 percent of the U.S. beer market. In the past decade, Miller beers have won 105 medals — more than twice as many as its major competitors — at the biannual World Beer Cup and annual Great American Beer Fest. An unprecedented four time gold award winner at the World Beer Cup, Miller Lite is the great tasting, less filling beer that has defined the American light lager category since 1975. Miller also brews smooth, golden rich Miller Genuine Draft using a unique cold-filtering process introduced in 1985. The company’s oldest brew is Miller High Life, the champagne of beers. Miller imports Peroni Nastro Azzurro, Pilsner Urquell and Foster’s, and it offers regional craft brews from the Jacob Leinenkugel Brewing Company and the Blitz-Weinhard Brewing Company. Near-premium beers include Milwaukee’s Best Light, Steel Reserve, Olde English 800, Mickey’s Malt Liquor, Icehouse and Sharp’s, a non-alcohol brew. Miller also offers the Sparks line of caffeinated alcohol beverages. Miller is a wholly owned subsidiary of SABMiller plc, the world’s second largest brewer. For more information, visit .