Humana Introduces New, Flexible Individual Health Insurance Plans in Six States

Jim Turner
[email protected]

Personal health insurance plans from HumanaOne designed to meet a wide range of consumer needs

WAUKESHA, Wis.–(BUSINESS WIRE)–Humana (NYSE: HUM) today announced the introduction of a new portfolio of individual health insurance plans under its HumanaOne® brand, in six states – Arizona, Illinois, Louisiana, Michigan, Ohio and Texas. HumanaOne Portrait, HumanaOne Autograph and monogram from HumanaOne are designed to make it easy for consumers to select a plan according to their own personal preferences, lifestyles and budgets.

HumanaOne’s new personal health insurance plan portfolio includes a broad spectrum of benefits – with three in-network coinsurance levels and 17 annual deductible choices – organized into three, consumer-friendly packages:

HumanaOne PortraitTM is for people who are security-minded and want benefits like those provided by big employers.
HumanaOne AutographTM is for people who want flexibility to fit their financial plan. Three of five Autograph plans are HSA-qualified.
monogramTM from HumanaOne is for the young and invincible at heart who want a low-cost plan with a safety net “just in case.”
The plans can be further personalized with optional benefits such as dental insurance, life insurance, and supplemental accident coverage.

“With the U.S. market for individual health insurance at 18 million and growing, we recognize that personal health insurance plans cannot be ‘one size fits all,’” said Jerry Ganoni, president of HumanaOne, HumanaDental and Humana Small Business. “That’s why we created three separate families of plans, each tailored for a particular kind of health insurance consumer, but at the same time highly customizable. This represents the most significant product expansion for HumanaOne since its inception in 2002.”

In May 2007, Humana launched the new products in Colorado, Florida, Kentucky, Tennessee and Wisconsin. By early 2008, the company plans to have introduced the new product portfolio in all 26 states where HumanaOne currently operates. At present, HumanaOne serves more than 180,000 health plan members.

The new plans from HumanaOne are designed to appeal to consumers seeking very different kinds of individual health insurance plans – from those who desire the security, coverage and service commonly found in health plans from large employers, to those wanting a simple safety net to protect against financial ruin in the event of a major health problem. Within the new portfolio of HumanaOne plans, deductibles range from $1,000 to $7,500 for single coverage and from $2,000 to $15,000 for family coverage. Premiums start as low as $30 per month for single coverage on monogram and extend upward according to the plan, its features and level of benefits.

“This new portfolio of products positions HumanaOne to serve a much larger portion of the individual health insurance market, which we believe will continue to grow at a rate of 5 to 8 percent annually over the next five years,” said Steven DeRaleau, chief operating officer of HumanaOne. “As more people leave group health plans, retire early, become self-employed or work part-time, they will increasingly look to individual health insurance, and HumanaOne will be there to serve them with a plan ideally suited to their distinct needs.”

HumanaOne plans are designed specifically for individuals and families not insured by an employer, such as self-employed entrepreneurs, small business employees, part-time workers, students and early retirees. Humana markets HumanaOne plans through insurance agents and brokers, as well as directly to consumers.

Humana guarantees monthly premium rates on its HumanaOne plans for one full year after purchase, as long as the member remains in the same area and keeps the same benefits. Thanks to Humana’s nationwide network of doctors and hospitals, HumanaOne policyholders who move to a different state can simply take their plan with them, and in most cases, those who work or travel away from home can receive in-network benefits by seeing any of the more than 400,000 Humana-contracted doctors, hospitals and other health care providers across the country.

HumanaOne members have 24-hour access to online tools and resources, enabling them to check claims status, medical expenses, compare hospital, doctor and prescription costs and more. HumanaOne accepts applications by phone or via its Web site at