Hall of Fame NFL Football Coach Mike Ditka to Present Keynote at AVID Leadership Conference

Legendary Customer-Care and Leadership Gurus Chip Bell and Gary Heil Will Also Present Findings from Their Latest Books and Research

MADISON, Wis.–(BUSINESS WIRE)–AVID Ratings the widely recognized national leader in customer loyalty surveys — today announced that Hall of Fame NFL coach Mike Ditka will deliver the opening keynote address at the AVID Leadership Conference, November 7 – November 9, 2007, at the Phoenician in Scottsdale, AZ. A widely regarded and powerful speaker, who has won Super Bowls as a player, assistant coach, and head coach, Mike Ditkas 1 hour presentation will also include a 30-minute session for photos and autographs.

Other speakers at the conference include the customer-care guru Chip Bell who will reveal findings from his latest book, Customer Loyalty Guaranteed. Chip Bell is legendary as much for his entertaining and dynamic presentations as for his client list, which includes a whos who of Fortune 500 companies.

Closing the conference will be leadership expert and author, Gary Heil co-founder of the highly-regarded Leadership Lessons from the Fast Lane web-cast and the author of six well-received books.

Other speakers at the AVID Leadership Conference come from the largest homebuilders in North America, including Pulte (NYSE: PHM), Centex (NYSE: CTX), and WCI (NYSE: WCI), among many others. (More info: AVIDConference.com)

We recognize that it is a down market in some areas, but our conference will highlight companies that are succeeding today in the U.S. and Canada, said Paul Cardis, AVID Ratings CEO. If you need a strategy for thriving in todays market and dominating in a good one, this conference is for you.

About AVID Ratings

AVID Ratings Co. is a full-service customer loyalty management firm, which provides enterprise-level surveys, organizational consulting, and proprietary solutions to convert delighted customers into increasing profitability. AVID Ratings powerful survey tools offer customer loyalty management that brings a level of remarkable sophistication and ease to the customer survey process. With AVID Ratings, builders can use house-specific data to survey the customer experience at extremely granular levels, such as by floor plan, or even by employee. Builders can gain insight into what may be tarnishing their brands and suppressing the good referrals that are a builders lifeblood, especially in down markets. Visit AVIDRatings.com.