Greystone Residential Funding, Inc. Helps Banks and Credit Unions Grow Their Mortgage Programs in Spring Market

Customizable marketing tool kit makes mortgage marketing easy

MIDDLETON — Greystone Residential Funding, Inc. has introduced a customizable marketing tool kit to help financial institutions get the word out about their mortgage programs during the spring buying season. The company offers a step-by-step guide and professional marketing resources to make mortgage marketing easy and effective.

“We’re excited to offer this beneficial program to mortgage professionals to help drive their business,” said Dan Rotert, President and Chief Executive Officer of Greystone Residential Funding, Inc. “We invite banks and credit unions to take advantage of great marketing materials and useful tips for turn-key marketing success.”

The marketing kit includes a step-by-step playbook with the details needed to plan, prioritize, implement, and monitor a mortgage marketing campaign. Information on getting started, choosing the right marketing tools, educating a staff on the program, and maximizing a marketing budget are also included. The professionally produced lobby brochures, posters, and buttons on first- time homebuying and the pre-approval process were created to promote mortgage origination. The materials can be customized with the bank’s or credit union’s logo and contact information.

For a limited time, until April 20, Greystone is offering its pre-approval brochures and other materials at reduced cost to its customers. To obtain additional information, call 888-766-4734.

For more information, please call 888-766-4734 or visit the company’s Web site at