Greater Madison Convention & Visitors Bureau Launches New Advertising Campaign

Tom Farley, Director of Marketing
[email protected]

Sara Mayer, Communications Manager
[email protected]

Good For Business Provides Full Agency Services

Madison, WI – The Greater Madison Convention & Visitors Bureau, the official marketing organization for Madison, Wisconsin and surrounding area, launched a new advertising campaign today that is designed to extend their brand positioning across all areas of their business. This new effort is a continuation of previous work done on the GMCVB’s Bring Your Meeting Home Campaign (BYMH). The BYMH campaign targets local leaders to leverage their regional and national association and group affiliations in order to bring annual conventions and meetings to Madison. The messaging created for that campaign will now be expanded into the GMCVB’s Conventions & Meetings and Leisure areas. The entire ad campaign will be supported by a new creative look, and a revised media strategy.

Good For Business, a Madison-based communications firm that specializes in creating caused-based messages, continues work they began for the GMCVB in 2005. Good For Business will now provide the GMCVB with full agency services, including strategic planning, creative development, and media planning support.

“GMCVB is an ideal client for Good for Business. We’re all about creating authentic, creative communications for business and organizations dedicated to making the world a better place. GMCVB is dedicated to making this great place we call home even greater,” said Jim Armstrong, CEO of Good For Business. “We’re honored to be entrusted with letting the world know what a uniquely enriching place this is for both the mind and the soul. The combined approach of strong, unexpected creative delivered via new, strategic means capitalizes on our strengths.”

The new advertising campaign will focus on Madison’s differentiating qualities and unique assets that produce a visitor experience that is both intellectual and emotional. “Madison offers something that is untypical of both the Midwest, and of cities this size,” said Tom Farley, Director of Marketing for the GMCVB. “We feel strongly that whether you come to Madison and Dane County for business or for fun, you will be enriched by your visit.”

The GMCVB Advertising campaign will target publications that have a more national appeal, and that reach audiences in their three key sectors; meeting planners for the convention business, travelers from larger cities in the Midwest and throughout Wisconsin for leisure business, and University of Wisconsin alumni and local influencers for Bring Your Meeting Home. The campaign will also focus on important niche sectors such as eco-tourism and sports, in which Madison has a strong appeal and national reputation.