Ever Had a Bad Sweater Day?

New Fall Collection from Lands’ End Makes Sure You Won’t

DODGEVILLE, Wis., Oct. 18 /PRNewswire/ — Bad hair days? We can all relate. But a bad sweater day? No such thing. In fact, a recent survey on behalf of Lands’ End (http://www.landsend.com/) found that 80 percent of women consider sweaters a must-have item for fall. While more than a sweater for each day of the week may seem like plenty, 33 percent of women own more than 10 sweaters.

These results are no surprise given the number of occasions that call for sweaters. Sweaters are no longer just-for-weekend wear. More than 71 percent of women ages 25 to 44 consider sweaters a staple for the office. During the holiday season, 55 percent regard sweaters as a good choice for the party circuit. At Lands’ End, the new Long Cable Cardigan with a rich cable-within-a-cable look, a face-framing shawl collar and flattering belted hip-covering style, offers women a perfect day to evening look for fall.

“Sweaters are the anchor of a great fall wardrobe,” says Suzanne Bryant, design vice president, Lands’ End. “Their versatility makes them perfect for any occasion — whether layered for warmth or beautiful on their own. This season at Lands’ End, we have everything from the most trend-right luxe sweater coats to the wardrobe must-have cashmere in placed argyle or baby cable.”

For women surveyed, sweaters are such an essential for three reasons: they are comfortable, warm and easy to layer. Fall weather can be unpredictable and outfitting in layers is key to keeping comfortable regardless of the temperature. For layering over any outfit, Lands’ End has two new sweater coats for fall — a Wool Long Toggle Sweater Coat and a Cashmere Cable Sweater Coat. At Lands’ End the Fine Gauge Twinset is a perennial customer favorite and for fall there are three new styles — the V-neck, turtleneck and crewneck — perfect for layering under a Field Coat or pairing with a chunkier sweater.

Cozying up in a sweater doesn’t mean a bulky or shapeless look. A majority of women (63 percent) surveyed shared that sweaters are often a first choice because they are easy to wear to look good. Given the variety of sweater styles available, there was a range of responses when asked which style women consider the most figure flattering. V-neck sweaters are considered the most flattering style according to the women surveyed (44 percent). Other favorites include the cardigan, turtleneck, cowl neck and crew. “Hiding the tummy” is the most important way sweaters flatter figures for the sweater lovers we surveyed (58 percent). Lands’ End offers a new silhouette for its Deep V-neck Cotton Sweater for fall. Its just-below-mid-hip length offers flattering coverage, while its neckline draws attention up toward the face.

Four out of 10 sweater lovers mentioned new colors as a reason to splurge on a sweater. This season, Lands’ End introduces a lush, sophisticated color palette of plums, loden greens and spice browns for early fall and a vibrant color palette including vista blue, bright melon and clear pink later in the season. These new colors are featured in Lands’ End’s incomparable Cashmere collection, which includes numerous sweater styles and accessories to match.

When it comes to luxury and sweaters — nothing compares to cashmere. Yet a surprising seven out of 10 women told us that they don’t own a cashmere sweater. Not so surprising is that 30 percent of women have cashmere on their holiday wish list. Lands’ End offers the finest Inner Mongolian cashmere at an unheard of price — under $100! Also new to the Lands’ End Cashmere collection this fall are placed argyles, baby cables and jeweled cardigans. Not to be forgotten, the men’s Cashmere collection gets an update with the new Ribbed Button Front Sweater Vest.

Men won’t be left out in the cold at Lands’ End. The Men’s Sweater collection offers new twists on classic looks for comfortable, yet refined style. The favorite sweatshirt gets a makeover with the new Cotton/Cashmere Sweater. Topstitch detailing creates a casual everyday look, but the fine quality of the cotton/cashmere blend pairs well with dressy gabardine. The Cashmere Shawl Collar Button Front Cardigan has a luxurious feel and versatile style.

The Lands’ End Sweater Collection offers extended sizing in petite and plus for women and men. As the days get cooler, coordinating hats, gloves and scarves are available to complete the look. For an extra personal touch, Lands’ End offers sweater monogramming.

About Lands’ End

Lands’ End(R) is one of the world’s largest consumer-direct retailers of casual and tailored clothing for women, men, children and infants around the world. In addition, Lands’ End offers an innovative collection of fine-quality goods for the home. Most recently Lands’ End launched its 2007 denim collection that complements its largest style assortment of petite and plus clothing for fall. Lands’ End merchandise, including women’s and men’s fall clothing, can be purchased online at http://www.landsend.com/, by calling 1-800-800-5800 and by visiting the Lands’ End Shops at Sears. Lands’ End is a proud member of Sears Holdings Corporation (NASDAQ:SHLD) . And, all high-quality Lands’ End merchandise is Guaranteed. Period.(R)

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Source: Lands’ End