Dryers That Fold Laundry On Americans’ Wish List

New SC Johnson Cleaning Innovations Survey Reveals People Love Convenient Wipes and All-Purpose Cleaners … But Always on the Watch for New Conveniences

RACINE, Wis., July 31 /PRNewswire/ — While Americans may be waiting patiently for inventions like a garbage can that cleans itself and dryers that fold laundry, a new SC Johnson Cleaning Innovations Survey(1) shows they’re improvising with household cleaning products to get their chores done in the interim.

The survey discovered more than 74 percent of people have found various uses for cleaning products to simplify household chores. Whether it’s substituting a spritz of glass cleaner (43 percent) for all-purpose cleaner or a capful of dishwashing liquid (38 percent) for laundry detergent, consumers tend to trust their favorite products to pull double duty when their supply of other items runs low.

“Like our survey respondents, we continually look for new products that provide innovative cleaning solutions for our consumers,” says Kelly Semrau, vice president of Global Public Affairs and Communication for SC Johnson. “It’s that spirit of innovation that turned shower cleaning on its head and brought us Scrubbing Bubbles(R) Automatic Shower Cleaner — a revolutionary product that works to keep the shower clean by a simple daily touch of a button and Quick and Simple’s choice for the Best New Products 2007.”

A Dryer that Folds Laundry?

According to the SC Johnson survey, the two recent cleaning technology innovations consumers most appreciate are cleaning wipes (42 percent) and all- purpose cleaners (42 percent). Not surprisingly, consumers say the product improvements that have made the biggest difference in their lives are those related to cleaning and freshening the bathroom (50 percent) and kitchen (43 percent).

Survey results show that consumers hold out hope, that someday they’ll see products such as:

  — a garbage can that cleans itself (60 percent)
— a stovetop that will rid itself of stains and food spills once a day
(59 percent)
— a dryer that folds laundry (47 percent)

Until then, SC Johnson offers solutions to some of today’s most pressing cleaning challenges.

  — For the 33 percent surveyed who close their shower curtains to hide a
dirty bathtub, SC Johnson offers Scrubbing Bubbles(R) Automatic Shower
Cleaner to help turn a dirty shower into one you’ll be proud to
— For the 20 percent who haven’t cleaned their bathroom for a month or
longer, SC Johnson offers convenient Scrubbing Bubbles(R) Flushable
Bathroom Wipes and Windex(R) Glass and Surface Wipes to help make
bathroom and glass cleaning a snap.
— For the 16 percent surveyed who dine on paper plates due to a mountain
of dirty dishes, and the thirteen percent who have thrown out pots,
pans or dishes, rather than clean them, the kitchen may be in disarray,
too. fantastik(R) Clean and Shine can help consumers tackle even the
grimiest kitchens.

A spirit of innovation

SC Johnson, founded in 1886 as a parquet flooring company, has been built on legacy of innovation and meeting consumer needs. When consumers began asking about floor care after purchasing a parquet floor from the company, the company responded by developing and marketing an innovative new floor wax called Johnson’s Prepared Wax, which didn’t build up and peel off like other competing products. So successful was the floor wax that the company developed an entire line of revolutionary floor care products.

Since then, the innovations have been fast and furious, changing not only how families care for their homes, but allowing families to maintain their homes better and in less time. These products range from water-based Raid(R) House & Garden Bug Killer in 1956, the first product that could be used on plants and in the home without killing the plants; to the expansion of the Glade(R) product line, which recently celebrated its 50th anniversary and in 1990 revolutionized the category with the introduction of Glade(R) Plug-Ins, a home fragrance dispenser. Other innovations have included Pledge(R) Multi Surface Clean and Dust(TM), Scented Oil Candles and a Scented Oil Light Show from Glade(R), Ziploc(R) Big Bags and Oust(R) Air Sanitizer. And this summer SC Johnson changed women’s attitude toward bug spray with its new OFF!(R) FamilyCare Smooth & Dry Insect Repellent, the first bug spray that dries on contact, leaving skin feeling smooth and dry.

Led by the Johnson family for five generations, SC Johnson has held steadfast to its environmental commitment through innovation. From being a pioneer in the introduction of water-based aerosols in 1955 to its leadership as the first company to remove (CFCs) from all aerosol products — three years ahead of the 1978 U.S. mandate — SC Johnson continues to look for innovative ways to safeguard our shared environment.

Since 2000, SC Johnson has reduced its greenhouse gas (GHG) emissions from the company’s top factories by 42 percent. By the end of 2010, the company has pledged to reduce GHG emissions by 12 percent from worldwide manufacturing operations (2000 baseline year). Also, SC Johnson’s two cogeneration turbines, which run on natural gas and waste methane from a public landfill, together have produced the daily base load of electricity for the company’s largest global production facility located in Wisconsin. The turbines remove 52,000 tons of greenhouse gases annually, the equivalent of taking 5,200 cars off the road or returning 298 railroad cars full of coal to the ground annually.

In 2001, SC Johnson devised Greenlist(TM), a patented raw material rating system, to transform the way the company measures, tracks and advances its products to further the company’s longstanding commitment to environmentally responsible products.

More information can be found at http://www.scjohnson.com/.

SC Johnson is a family-owned and -managed business dedicated to innovative, high-quality products, excellence in the workplace and a long-term commitment to the environment and the communities in which it operates. Based in the USA, the company is one of the world’s leading manufacturers of household cleaning products and products for home storage, air care, personal care and insect control. It markets such well-known brands as EDGE(R), GLADE(R), OFF!(R), PLEDGE(R), RAID(R), SCRUBBING BUBBLES(R), SHOUT(R), WINDEX(R) and ZIPLOC(R) in the U.S. and beyond, with brands marketed outside the U.S. including AUTAN(R), BAYGON(R), BRISE(R), ECHO(R), KABIKILLER(R), KLEAR(R), and MR. MUSCLE(R). The 121-year old company, with $7 billion in sales, employs approximately 12,000 people globally and sells products in more than 110 countries. http://www.scjohnson.com/

  (1) Harris Interactive conducted this online survey on behalf of SC
Johnson between July 12 and July 17, 2007 among 3,588 U.S. adult women
ages 18+. Sampling error is +/- 5% for the total sample. This online
survey was not based on a probability sample. For full methodology,
including weighting variables, please contact
[email protected] or http://ww.harrisinteractive.com/.

Petrell Ozbay
[email protected]

Erin Heintz
[email protected]


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Source: SC Johnson