Don’t Let Halftime Flush Fears Ruin the Big Game

NEENAH, Wis., Jan. 16 /PRNewswire/ — It’s the Big Game, and you, like millions of other TV viewers, adamantly wait until halftime to use the bathroom. Then, with just a few minutes before the game resumes, a toilet clog triggers a catastrophe.

Every year, one-in-five Americans face a clogged toilet, often at halftime. In fact, 90 million toilets will be flushed during halftime of the upcoming Big Game, which is equal to the amount of water that flows over Niagara Falls for seven minutes. Legend has it that this mass flush, known as the Great Halftime Flush, will trigger America’s pipe systems to explode.

The SCOTT Clog Clinic, a leading authority on common-sense solutions for eliminating clogged toilets, is back to provide support. This year, SCOTT(R) Tissue has teamed up with football superstar Mike Ditka to educate people about how choosing the right toilet paper can spell the difference between a quick flush and a big gush.

“During the Big Game, the pressure to win is always intense in the locker room,” said Ditka. “And, the thing is, not only does the team feel the pressure, but the fans and their bathrooms do too. See, during halftime, so many johns are flushed, they go into overtime mode. All that water pressure can cause serious clogs so, it’s important to prepare!”

SCOTT “Share Your Cloggiest Moment” Contest

The SCOTT Clog Clinic invites Americans to share their worst toilet clog disasters in the SCOTT “Share Your Cloggiest Moment” Contest. Emotional trauma loves company and, by visiting the Clog Clinic’s online headquarters at , people can describe their most traumatic clog experiences. Judges will review the entries and select the Cloggiest Moment of 2007. The grand prize? SCOTT(R) Tissue will give the winner $25,000 to flush his or her worries away!

Preparing for the Halftime Flush

To prepare for a toilet catastrophe during the Halftime Flush, you can visit the SCOTT Clog Clinic at and discover these tools:

  — Clog Prevention – Tips from SCOTT Clog Clinic experts for preventing
— This Could Happen to You – A video that explicitly outlines the horror
of a mid-party toilet overflow during Halftime, and calls for entries
for the SCOTT “Share Your Cloggiest Moment” Contest.
— Four Times Faster – Information on SCOTT(R) bath-tissue dissolvability.
— Purge your Plunger – 10 uses for that toilet plunger you never will
need again.
— “Know Your Flush” game – Identify which toilet-flushing sound matches
which toilet photo.

Clog Prevention

The SCOTT(R) Clog Clinic alerts consumers that not all toilet paper is created equal. Some toilet tissues dissolve quickly and flush easily, and others can create clogs. By testing how well different types of toilet paper dissolve and move through plumbing systems, clinic scientists determined that SCOTT Tissue breaks up four times faster than the leading brand, to help prevent clogs and other flushing nightmares.

“The right toilet paper can help prevent clogs,” says Stu Schneider, SCOTT(R) Brand Marketing Director. “SCOTT Tissue has supplied common-sense products that are sewer and septic-tank safe for the past 30 years. With the potential damage the Halftime Flush can cause, it’s time to alert consumers of the clogging crisis and help them to reduce the number of household toilet clogs.”

People with low-flow toilets, septic systems and older homes are most at risk for suffering from clogs and should visit to ensure their plumbing stays clear and safe. As the first brand to market toilet paper on a roll nearly a century ago, SCOTT Tissue enjoys a long history of providing everyday common-sense solutions. These include SCOTT 1000, Extra Soft and Rapid Dissolve to help solve flush-ability issues every day.

Why Clogs Matter

You might think “a little clog is no big deal,” but, actually, every clog matters. Mass toilet clogs not only inflict havoc on a household, but they also can be a burden to city sewer systems, resulting in further chaos, says the SCOTT Clog Clinic and Roto-Rooter Company, the largest provider of plumbing and drain-cleaning services in North America.

  Facts on Clogs(1):
— Thirty-one percent of Americans reported experiencing a clogged toilet
in 2004.
— The Big Game day is among the busiest days for Roto-Rooter.
— Seven-of-10 Americans say they have lost items such as jewelry, cell
phones, keys and sunglasses down the toilet.
— Women are more likely to lose jewelry or accessories down the toilet,
while men are more likely to lose wallets, money or identification.
— Eighty-five percent of Americans who lost an item down the toilet take
it upon themselves to retrieve the item by reaching in or using a
hanger/makeshift device.

About SCOTT(R) Products

SCOTT(R) Products, including paper tissues, towels and napkins, is one of the largest manufacturers of tissues and napkins in the world. It is part of the Kimberly-Clark Corporation family of global brands, which play an indispensable part of life for people in more than 150 countries. Every day, 1.3 billion people — nearly a quarter of the world’s population — trust K-C’s brands and the solutions they provide to enhance their health, hygiene and well being. With brands such as KLEENEX(R), SCOTT(R), HUGGIES(R), PULL-UPS(R), KOTEX(R) and DEPEND(R), Kimberly-Clark holds the No. 1 or No. 2 share position in more than 80 countries. For the latest K-C news and to learn more about the company’s 133-year history of innovation, visit .

(1) Roto-Rooter Company and .