MIILWAUKEE (June 16, 2007) The Milwaukee Mile is the world’s oldest active speedway and has been hosting the stars of the NASCAR Busch Series since 1984.  For the first time in track history, race fans can get a 1/64th scale diecast collectible with the purchase of a souvenir event program for this weekend’s NASCAR doubleheader at America’s Legendary Oval.


This Friday night’s (June 22) Toyota Tundra Milwaukee 200 NASCAR Craftsman Truck Series event will be the first of two NASCAR races held under the lights at The Mile.  Saturday night’s (June 23)  AT&T 250 NASCAR Busch Series race will be the largest motorsports event in the state of Wisconsin.


The Milwaukee Mile NASCAR event program is a sought-after collectible of its own, packed with driver information, entry lists, NASCAR history at The Mile, driver profiles, pages to get driver autographs, feature articles on drivers, and more.


“We think this is a great opportunity for our fans to have two souvenir items to remember their NASCAR experience at The Milwaukee Mile,” commented Craig Stoehr, Milwaukee Mile chairman.  “This is made possible through the efforts of our merchandising partner EMI, and we’re pleased to offer this package at our merchandise stands while supplies last.”


A limited number of 5,000 diecast cars will be offered with the purchase of a souvenir event program beginning Friday, June 22 at the speedway’s merchandise displays.  With well over 70,000 race fans expected over the two days of NASCAR racing at The Milwaukee Mile, they are expected to be snatched up rather quickly.


Souvenir programs, limited edition NASCAR event merchandise, event lapel pins and new Milwaukee Mile wearables are available on race weekend at merchandise booths on the fan midway and at the paddock entrance in the speedway’s infield.


Tickets are going fast to the Friday night June 22 Toyota Tundra Milwaukee 200 and Saturday night June 23 AT&T 250 events.  Purchase tickets at The Milwaukee Mile’s ticket office at 7722 W. Greenfield Ave., by calling (414) 453-8277, or at ticket booths on Grandstand Avenue on race weekend at The Milwaukee Mile.  For the latest event information, visiting the speedway’s website, www.milwaukeemile.com.


– www.milwaukeemile.com –