Bug Bites Botch Summer Beauty

Celebrity Make-Up Artist and Former Survivor Contestant Reveals Summer Beauty Tips

RACINE, Wis., June 18 /PRNewswire/ — What’s worse than frizzy hair in the summer? According to the recent SC Johnson OFF!(R) “Summer Beauty-Buster” survey(1), bug bites are! As summer approaches with it comes leisurely days at the beach, outdoor parties, backyard barbeques as well as some serious beauty challenges that can hinder a summer of skin-bearing beauty.

(Photo: http://www.newscom.com/cgi-bin/prnh/20070618/AQM058)

This summer SC Johnson, the makers of OFF! (R), set out to find what most frustrates women when it comes to summer beauty. The results showed that the majority of those polled (74 percent) said that anything related to bugs (i.e. bites, rashes, wearing smelly or greasy bug spray) was the biggest summer beauty-buster, even compared to sunburns (41 percent) and smeared make-up (32 percent). The survey also revealed that approximately two-thirds of women think that when it comes to romantic dates, visible bug bites and smelling like bug spray is more embarrassing than frizzy or flat hair.

Even though 70 percent of women said they don’t like wearing clothing to avoid bugs, the thought of bug bites and applying greasy bug spray might deter even the most fashion-focused females from showing some skin this summer.

Rebecca Borman(2), former Survivor contestant, and make-up artist on The View shares her approach to summer beauty.

“Regardless of their individual summer activities and phase of life, women have a universal interest in looking and feeling beautiful all summer long. Summer beauty starts with the skin and nothing ruins beautiful skin or is more unattractive than insect bites and wearing greasy, smelly bug spray,” said Borman(2).

To help woman prevent mosquito bites and other summer skin beauty-busters, Borman(2) offers these quick and easy tips to summer-proof their beauty routines:

  — Stay hydrated. Drink at least eight glasses of water a day and more

     when you are outside. Drinking water moisturizes your skin from the

     inside out. Water is essential to maintaining elasticity and helps

     prevent dryness.

  — Avoid bug bites and repel insects. Ninety-two percent of the women

     surveyed want an insect repellent that’s light and quick-drying.

     — This summer, the makers of Skintastic(R) created a solution and

        introduced OFF! (R) FamilyCare Smooth & Dry. Made from a unique

        cornstarch formula, it dries on contact and doesn’t leave behind

        anything more than a pleasant tropical scent and dry and smooth

        skin. It’s feel-good, worry-free mosquito protection.

  — It’s hip to be tan but not at the risk of sunburn and heat rash. Use a

     high-quality liquid or powder bronzer to give your skin a healthy

     summer glow.

  — It’s important to have some protection from the sun’s rays. Always wear

     a sunscreen with at least SPF 15. Look for brands that spray on and are

     both sweat and waterproof.

  — Keep purse-sized facial blotting tissues handy to blot away excess oil

     and sweat from your forehead and face.

“Whether you are a busy on-the-go mom or an active single — nothing should prevent women from feeling confident, and beautiful this summer,” said Kelly Semrau, SC Johnson Vice President of Global Public Affairs and Communication. “New OFF!(R) FamilyCare Smooth & Dry is the perfect addition to a woman’s summer beauty regimen. It’s a staple in my make-up bag and part of my daily routine. It prevents against unsightly bug bites without interrupting my most important summer social appointments.”

First introduced in 1957, OFF!(R) has been bringing trusted products and care-free protection to families and individuals for 50 years. Today, the brand provides products to suit everyone’s different lifestyle needs. The entire line of products, including new OFF!(R) FamilyCare Smooth & Dry, is available in food, drug, do-it-yourself and mass-merchandise stores nationwide. The manufacturer suggested retail price is $4.99.

For more information, please visit http://www.offprotects.com/

SC Johnson is a family-owned and -managed business dedicated to innovative, high-quality products, excellence in the workplace and a long-term commitment to the environment and the communities in which it operates. Based in the USA, the company is one of the world’s leading manufacturers of household cleaning products and products for home storage, air care, personal care and insect control. It markets such well-known brands as EDGE(R), GLADE(R), OFF!(R), PLEDGE(R), RAID(R), SCRUBBING BUBBLES(R), SHOUT(R), WINDEX(R) and ZIPLOC(R) in the U.S. and beyond, with brands marketed outside the U.S. including AUTAN(R), BAYGON(R), BRISE(R), ECHO(R), KABIKILLER(R), KLEAR(R), and MR. MUSCLE(R). The 121-year old company, with $7 billion in sales, employs approximately 12,000 people globally and sells products in more than 110 countries. http://www.scjohnson.com/

   CONTACT

   Jenny Taylor

   262-260-4402

   JATaylor@scj.com

   Apryl Ehmann

   312-233-1232

   apryl.ehmann@edelman.com
   WEB ADDRESS

   www.scjohnson.com

   www.offprotects.com

First Call Analyst:
FCMN Contact:

Source: SC Johnson