Winner’s Artwork Appears on Cover of Lands’ End Kids Catalog

DODGEVILLE, Wis., Oct. 31 /PRNewswire/ — Despite just a small mention in the Fall 2006 Lands’ End Kids’ catalog, thousands of children from across the United States entered their colorful and inventive drawings of the holidays in hopes of having their work featured in a Lands’ End Holiday catalog. Today, the company announced the top three winners, as well as the opportunity to view all of the entries on landsend.com/artcontest .


(Photo: http://www.newscom.com/cgi-bin/prnh/20061031/CGTU078 )


The first place winner was 11-year-old Ryan Hoffman, of Sparta, Wis., whose reindeer drawing, with charming mouth, eyes and antlers, has a magical personality. For Hoffman, being featured on the catalog’s cover is one of his favorite things about the contest. “I wanted to draw something different. I thought [Lands’ End] would get a lot of snowmen,” he said. “The best part about winning is that I get to have my artwork published, because I want to be a comic book artist someday.” Hoffman also received $1,000, with Lands’ End donating an additional $1,000 to the Coulee Region chapter Big Brothers/Big Sisters near his hometown.


Twelve-year-old Katelyn Wollet of Hillsdale, Mich., placed second for her green car with a towering stack of presents on top. Wollet received $500, with Lands’ End donating an additional $500 to the Jackson County chapter of Big Brothers/Big Sisters near her hometown. And 10-year-old Blake Denniston of Seattle, Wash., placed third for his portly penguin donning a red scarf. Denniston received $250, with an additional $250 donation by Lands’ End to the King East and Pierce Counties chapter of Big Brothers/Big Sisters near his hometown. In addition, Lands’ End named 27 honorable mention winners whose artwork all appears in the Lands’ End Kids Holiday 2006 catalog, and each received a $25 Lands’ End gift card.


“The heartwarming response from these talented children has been inspiring,” said David McCreight, president of Lands’ End. “When we started to review the applicants, we knew we had to share every one of them, not just the winners, on our Web site. This collection of artwork shows us the joy and spirit of the holiday season and is a great reminder for all of us to look for a glimmer of holiday magic in each picture.”


Each of the entries can be viewed and printed at landsend.com/artcontest . The gallery offers full-color images, which are searchable by the artist’s first name, age and state, and offers an option for Web site visitors to e- mail their festive favorites to family members and friends with a personal note.


For families wanting to showcase the work of their own ‘little Picasso’ in an incredibly adorable way, Lands’ End offers a new way to move their priceless masterpieces off the refrigerator and onto something more permanent and useful. Each child’s drawing or painting can be screen printed or embroidered onto one of Lands’ End’s classic, Canvas Totes. The Artwork Tote is a practical and sentimental holiday gift that resonates with parents, grandmothers, relatives and friends. Launching for the holiday season, the Artwork Tote will become a popular item available throughout the year.


“This new service will allow our customers to capture and cherish their children’s artwork in a new medium,” said McCreight. “We are always searching for new ways to provide the next level of personalized service to our customers and the Artwork Tote is a great example of creating the ultimate customized product that is unique and individual.”


For more information about ordering the Lands’ End Artwork Tote, which starts at just $34, visit landsend.com/kidsartwork .


About Lands’ End


Established in 1963, on the promise of delivering high quality product at a great value, Lands’ End(R) is one of the world’s largest consumer-direct retailers of specialty apparel. The company offers a complete line of casual and tailored clothing for women, men, children and infants around the world. In addition, Lands’ End offers an innovative collection of fine-quality goods for the home. Most recently Lands’ End launched a Women’s Intimates line that complements its award-winning swimwear line for petite, average and larger women. Lands’ End product can be purchased online at http://www.landsend.com/ , or by calling 1-800-356-4444 to receive a catalog. Lands’ End is a proud member of Sears Holdings Corporation (NASDAQ:SHLD) and an assortment of Lands’ End favorite merchandise is available in select Sears stores. And, all Lands’ End product is Guaranteed. Period.(R)