U.S. Cellular: Adjusting to Daylight Savings Time Is Easier with Cell Phones

Handsets Automatically Reset Time Making Them Perfect to Assist in Task of Changing Household Clocks

MILWAUKEE, Wis., March 28, 2006 – Springing forward to Daylight Saving
Time continues to become a bigger and bigger chore. But a device many
people already have on hand, a wireless phone, makes the task of
setting all household clocks to the correct time easier.

At 2 a.m. on April 2, most of the United States turns clocks ahead one
hour as Daylight Saving Time begins. The clock function on wireless
phones is controlled by information in the signal from the network on
which the phone is located. U.S. Cellular uses Global Positioning
Satellite (GPS) technology to set the time on its network, transferring
that information to customer handsets. At 2 a.m., the network adjusts
the wireless handset’s clock for Daylight Saving Time automatically,
making each phone an accurate reflection of the current local time.

“The morning of Daylight Saving Time, many people have problems keeping
straight which clocks automatically adjust or if someone else in the
house has already adjusted the time,” said Lou Brazzoni, director of
sales for U.S. Cellular in Wisconsin “Referring to your wireless phone
in the morning will give you the accurate time.”

Brazzoni suggests that the individual changing the clocks in the house
use a wireless phone as a reliable guide to the proper time throughout
the house. Setting each clock according to the display on a cell phone
will put them all on the same time without the individual having to run
from room to room constantly checking the first clock they adjusted.

 “If you just advance each clock one hour, you may still have a
difference in a few minutes between a wall clock in the living room and
the clock on the kitchen stove, if the minute displays were different
when each was first set,” said Brazzoni. “Setting each clock to the
time on your cell phone will align all your timepieces.”

Additionally, Brazzoni said another common Daylight Saving Time problem
can be avoided using a wireless phone, setting an alarm for Sunday
morning. Most wireless phones have alarm clocks, and since the phone
will automatically adjust to the proper time, the alarm will ring at
the correct time you designated.

“With a cell phone alarm, you do not have to worry about remembering to
set the alarm clock forward the night before or to set the alarm for an
hour earlier,” said Brazzoni. “The cell phone alarm clock also is great
when you are traveling and you want to make sure you wake up at the
proper time without having to reset a hotel clock. People only need to
remember to plug in or charge their phone and put it next to their bed.”

As of Sept. 30, U.S. Cellular, the nation’s sixth-largest wireless
service carrier, provided wireless service to 5.3 million customers in
25 states. The Chicago-based company operates on a customer
satisfaction strategy, meeting customer needs by providing a
comprehensive range of wireless products and services, superior
customer support and a high-quality network.

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Jonathan S. Guerín, U.S.
Office: 773-399-4379
Cell: 773-317-0113
[email protected]            
email: [email protected]