Scheibel Halaska: Work Injury Care Center Selects Scheibel Halaska for Branding Initiative



Karl Robe

(414) 274-3008

[email protected]

MILWAUKEE – March 15, 2006 – Work Injury Care Center, a comprehensive occupational medicine provider, has selected Scheibel Halaska, one of Milwaukee’s fastest growing b-to-b marketing communications firms, to design and implement the company’s branding initiative.

“Early on, we were impressed with Scheibel Halaska’s ability to quickly understand our organization and where we wanted to take the company,” said Dr. Andrew Seter, president and CEO of Work Injury Care Center. “The Scheibel Halaska team demonstrated the knowledge, commitment and branding experience needed to gain our confidence that a branding and positioning program would produce a positive outcome for us.”

According to Mary Scheibel, principal of Scheibel Halaska, the branding campaign will enable the Work Injury Care Center to leverage the tremendous reputation it enjoys with clients to enter new markets and expand their services. “The Center’s strong reputation in occupational medicine and rehabilitation provides a solid platform upon which to grow. Our goal is to create a brand that differentiates the Center and accelerates their growth in an increasingly competitive marketplace.”

Work Injury Care Center provides a wide variety of healthcare services to Wisconsin employers. The Milwaukee-based company offers occupational medicine, wellness, drug and alcohol testing programs, and worksite safety and training services to clients in manufacturing, transportation, healthcare and other industries.


Scheibel Halaska offers a full spectrum of business communication services: from branding and positioning to the development of strategic communications in domains that include advertising, public relations, employee mobilization communications, direct marketing, sales communications and more. For more information about Scheibel Halaska, go to