Scheibel Halaska: Launches Blog, Looks to Create Knowledge Center, Dialogue for Area B-to-B Enterprises

Contact: Karl Robe, [email protected], 414.274.3008

MILWAUKEE – April 18, 2006 – Scheibel Halaska Inc., one of Milwaukee’s fastest growing business-to-business marketing communications firms, has launched Inside B-to-B Marketing, a blog designed to share fresh perspectives on issues related to marketing the business-to-business enterprise.

“We saw an opening for an online dialogue aimed at helping business-to-business enterprises fully leverage strategic marketing and communications,” said Mike Stefaniak, partner and vice president of client services for Scheibel Halaska. “The blog will cover everything from how to translate effective marketing communications into increased enterprise value, to the do’s and don’ts of B-to-B branding, to what works and what doesn’t in strategic public relations, and more.”

A February 2006 survey by the Business Marketing Association indicates spending on branding initiatives by B-to-B enterprises has increased more than 12 percent over the past two years. Stefaniak said this trend is partly behind Scheibel Halaska’s decision to launch the Inside B-to-B Marketing blog.

“Fierce global competition and the accelerated commoditization of products and services have driven companies of all sizes to take a new look at the impact brand-based communications can have on their most critical business objectives,” said Stefaniak. “As such, Inside B-to-B Marketing offers fresh insights that professionals in a variety of roles can translate into improved business performance.”

Visit to view the blog. For more information, or comments on this blog and its postings, please contact Karl Robe, vice president of public relations for Scheibel Halaska.

Scheibel Halaska serves clients in the energy, manufacturing, information technology, and professional services sectors, among others. The firm provides strategic, integrated marketing communications services that drive short- and long-term revenue, increase enterprise value, build brand equity and mobilize employees to act in concert with clients’ core business strategies.

Scheibel Halaska offers a full spectrum of business communications services: from branding and positioning to the development of strategic communications in domains that include advertising, public relations, employee mobilization communications, direct marketing, sales communications and more. For more information about Scheibel Halaska, go to