January 24, 2005 – Today Roundy’s Supermarkets, Inc. issued the following statement related to alleged overcharges:
“Overcharging customers is unacceptable at any store operated by Roundy’s Supermarkets, Inc.,” said Robert Mariano, chairman & CEO of Roundy’s. “Furthermore, Roundy’s takes any customer complaint, including complaints about overcharges seriously.”
In most of the cases cited by Wisconsin’s Trade and Consumer Protection division, human error is to blame, involving expired sale tags that had not been removed from the shelves. Consequently, when Consumer Protection auditors visited some Copps and Pick ‘n Save stores, items rang up at the regular price, appearing to be overcharges based on out-of-date sale signs.
“Roundy’s is in the process of implementing a new pricing system to eliminate such mistakes. It involves enhanced price tags designed to prevent human error,” said Mariano. “It will be fully in place in all Roundy’s stores by February 26. In the meantime, we stand behind our policy already in place to protect our customers from overcharges. It is posted in all Roundy’s stores.”
Roundy’s Overcharge Policy states:
“If you are charged incorrectly on your receipt, we will give you the item free, with the exception of tobacco and liquor in which you will be refunded the difference between the purchase price and the posted or advertised price. FREE is limited to one of each item. The consumer will be refunded the difference on any or all items purchased.”
Furthermore, our pricing department follows up on any overcharge complaint and determines if the problem is within one store, many stores or throughout our entire system. Whatever the case, the pricing department works to correct the problem.
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Contact:
Vivian King
Director of Public Affairs
414-231-5555
vking@roundys.com
