Madison’s Central Business Improvement District: Announces New Executive Director: Mary Carbine

CONTACT:  Mary Carbine
BID Executive Director
[email protected]

MADISON (March 27, 2006)—The Madison’s Central Business Improvement
District (BID) is pleased to welcome Mary Carbine as its new Executive

Formed in 1999, Madison’s Central Business Improvement District (BID)
is an assessment district encompassing State Street and the Capitol
Square. The BID works to market the district as a whole, create a
welcoming downtown environment, and further community relations. 
BID funds are used for enhancements such as downtown holiday lights,
planters and hanging baskets, an Ambassador program and a Downtown Map
& Guide.

Carbine brings to the BID nearly twenty years of experience in
marketing, public relations and business development in nonprofits and
the private sector.  From 2000-2005, Carbine led the Wisconsin
Film Festival at the UW-Madison, growing it from a small student-run
event to a nationally recognized festival with ticket sales of 24,000
and a budget of $650,000, expanding the event into downtown Madison,
and building a University-community coalition of nearly 60 sponsors and
partners.  Her experience also includes marketing and
communications for Good for Business, corporate development for
Wisconsin Public Television, and marketing, public relations and event
production in Chicago and Los Angeles. Carbine has a BA and MA in
Communication Arts from the UW-Madison.

“I’m delighted to have the opportunity to continue working with
downtown businesses, property owners and stakeholders to enhance the
economic and cultural vitality of the district,” says Carbine.

BID Board Chair Stacy Nemeth (Senior Vice President, The Fiore
Companies), comments, “We look forward to utilizing Mary’s expertise in
marketing and project management to build on the past successes of the
BID.”  Susan Schmitz, President of Downtown Madison, Inc., adds,
“Mary’s experience creating downtown partnerships for the Wisconsin
Film Festival makes a great match for the BID.”

Carbine replaces former BID Manager Kris Grutzner, who stepped down at
the end of January.