Gov. Doyle: Announces $1 Million for Ariens Company in Brillion

BRILLION – Governor Jim Doyle today announced that the Ariens Company will receive an Enterprise Development Zone (EDZ) tax credit allocation totaling $1 million for a project that will retain 650 jobs. Ariens Company President Dan Ariens, who joined the Governor for the announcement, discussed plans to explained plans for restructuring and reorganizing two of its Brillion facilities


“Manufacturing is, and will continue to be, at the heart of Wisconsin’s economy,” Governor Doyle said. “And with technology, training, trade promotion, and new investment, we are working to innovate and modernize Wisconsin manufacturing.  I’m pleased we could help the Ariens Company retain jobs and invest in Calumet County.”


Ariens Company will make a $6.5 million capital investment aimed at reducing delivery lead times for the company’s walk-behind power equipment products, including Sno-Thro(r) machines.


“This investment will allow us to take on the challenges of worldwide sources of supply,” says Dan Ariens, president of Ariens Company. “It will allow us to continue to provide consumers and commercial landscape contractors with a truly American-built product,”


Established in 1933 in Brillion, Ariens Company is a leading manufacturer of outdoor power equipment for both consumer and commercial use. The company’s premium brands include Ariens Sno-Thro(r) machines and Ariens zero-turn mowers for consumers and Gravely(r) commercial lawn equipment for professional landscape contractors.


For more information on Department of Commerce programs and services, contact the Commerce area development manager at www.commerce.wi.gov/MT/MT-FAX-0901.html