WisBusiness: UW’s entrepreneurship director leaving for Ball State

By Brian E. Clark

Larry W. Cox, director of the UW-Madison Business School’s Weinert Center for Entrepreneurship for the past two-and-one-half years, is leaving his post to teach at Ball State University in Muncie, Indiana.

Cox will also head the school’s Midwest Entrepreneurial Education Center, which is ranked fourth in the nation behind MIT’s entrepreneur center.

His last day is Friday. Muncie is about an hour northeast of Indianapolis. Ball State has 18,000 students and is in the Mid-America Conference. It is a Division 1 School.

Cox has a Phd in strategic management from the University of Nebraska. A native of Denver, he did his undergraduate work at Nebraska, which he attended on a basketball scholarship.

“This all happened pretty fast,” said the 51-year-old Cox, who held an academic staff job at the Weinert Center. “This opportunity, which is tenure track, came up this summer.”

“Three weeks ago we made a visit and decided to accept it,” said Cox, who called the decision to leave UW-Madison “bittersweet.”

Cox said one of the best parts of his relatively tenure at UW-Madison was recruiting top students to the MBA program, which has been revamped under Dean Michael M. Knetter.