Wilderness Hotel & Golf Resort: Decides To Rename its Great Tsunami Wave Pool

CONTACT:

Heidi Fendos, PR Counsel, (414) 778-0766 or [email protected]

WISCONSIN DELLS, Wis. — As the devastation continues to be uncovered from one of the largest natural disasters in history, owners of the Wilderness Hotel & Golf Resort in Wisconsin Dells have decided to change the name of their Great Tsunami Wave Pool.

“Amusement parks and waterparks name their attractions after natural weather events all the time,” said Joe Eck, sales and marketing director for the resort. “Unfortunately, there was no way we could have predicted such an enormous tragedy would occur when we opened the Great Tsunami Wave Pool last summer.”

“Most of the guests and branding strategists that we consulted with from around the country thought it was acceptable to wait until spring to make a final decision regarding a name change.

“However, as the death toll continues to rise, it has become clear to our family-owned resort that we should rename our attraction out of respect for the families who lost loved ones in this horrible catastrophe.”

“We are also continuing with our earlier announced plans to donate a portion of January’s room revenue to the Unicef Relief Fund to aid the families affected by this tragedy and have set up two donation spots within the resort where guests can contribute to UNICEF.

Eck said the resort has yet to select a new name for the wave pool but that its current Great Tsunami Wave Pool sign will be taken down Friday at 10 a.m.

The natural disaster has also caused the resort to rethink its name for a new, three-story, heart-pounding outdoor waterslide opening this summer in honor of the resort’s 10th anniversary. Owners had originally thought they would name it the Hurricane. However, they are now investigating new names for this attraction as well.

“The last thing you want to do is offend someone while they are on vacation,” said Eck. “It’s time when you are supposed to be having fun and relaxing not conjuring up negative images.”

Knight Rider News Service reported on Thursday that an official document posted in Indonesia states that nearly 210,000 people are dead or missing from the December 26 tsunami. This number is far greater than what had previously been reported publicly. If accurate, it would bring the total and dead missing from this catastrophe to nearly 272,000, making it the fifth- or sixth deadliest natural disaster in approximately 250 years.

Wilderness Hotel & Golf Resort is located on 310 acres of pristine woodlands in Wisconsin Dells. Easily accessible from Interstate 90 and 94, and located just minutes from popular attractions such as Dells Boat Tours, the Original Wisconsin Ducks, Ho-Chunk Casino, and Devil’s Lake and Mirror Lake State Parks, the Wilderness Hotel & Golf Resort offers the perfect location for a fun-filled family getaway.

With three indoor waterparks totaling nearly 160,000 square feet, 135,000 square feet of outdoor waterparks, and a 15,450 square foot outdoor wave pool (that’s seven football fields of water fun!), the Wilderness Hotel is America’s premier waterpark resort. The year-round resort features 443 guest rooms, 40 Vacation Villas, 76 Frontier Condominiums, 19 Cabins & Retreats and108 Wilderness on the Lake luxury units overlooking Lake Delton.

It is also home to Dodge ‘Em City, a 30,000-square-foot indoor play park featuring Timberland Playhouse, the Dell’s first maximum ballocity, three-story dry foam (think NerfÒ) playhouse; Wilderness Woods, a professionally-rated 18-hole golf course; Little Links executive par-three course, perfect for learning the game of golf; The Wild Canyon Café, a family-style lobby restaurant; Field’s at the Wilderness – Premier Steak House – a fine dining restaurant designed by Frank Lloyd Wright protégé James Dresser; and Sarento’s at the Wilderness – a noteworthy Italian restaurant.

For more information on the resort or the Wild Perks frequent stay program, or for reservations, visit their Web site at www.wildernessresort.com or call 1-800-867-9453.