UW-Madison: Campus Master Plan Rolls Out in Nov. 2 Public Meeting

CONTACT: Gary Brown, (608) 263-3023, gbrown@fpm.wisc.edu

MADISON – A master plan that will guide development of the University of
Wisconsin-Madison campus for the next 20 years will be detailed by university
officials in a public meeting on Wednesday, Nov. 2.

More than a year in the making, the plan lays out ways to make the campus more
livable, workable and sustainable by examining existing and proposed buildings,
outdoor spaces, transportation systems and utilities.

Presentation of the finalized plan will take place between 7-9 p.m. in room 1306 of
the Health Science Learning Center, 750 Highland Ave.

“The master plan gives us a comprehensive strategy for future campus renewal and
redevelopment as we recreate ourselves in place,” says Gary Brown, director of
planning and landscape architecture.

The plan lays out an East Campus Mall running from Lake Mendota to just north of
Regent Street that will be the lively pedestrian spine of a planned arts and
humanities district.

It also anticipates a more densely developed health sciences campus on the west side
of campus. That area could include a west campus union and a new lakeshore residence
hall development that would address a crucial on-campus housing need and create a
green quadrangle with striking views of Lake Mendota.

Among the many changes envisioned by the plan is creation of the Wisconsin Institute
for Discovery in the 1200 and 1300 blocks of University Avenue and a more
pedestrian-oriented Linden Drive running through the heart of campus.

One of the plan’s top priorities is the creation and preservation of inviting
outdoor spaces as compelling as the Memorial Union Terrace, Muir Knoll and Henry
Mall.

“Throughout the plan, we used buildings to help us capture open spaces that
capitalize on our spectacular lakeside setting,” Brown says. “A great campus
environment serves the academic mission, but also balances buildings and open
spaces.”

The university reached out to engage the community in an extensive planning process.
There have been more than 200 meetings with hundreds of members of the public and
interested groups as the plan evolved.

“The ideas of neighbors, local officials and the campus community were central to
creating this plan,” Brown says. “We wanted to ensure wide community acceptance of a
document that will guide how we develop over the next two decades.”

Planners also placed a high priority on the environment. The plan calls for opening
up selected lakeshore views, protecting natural areas from development, decreasing
stormwater erosion, using more “green” building materials and techniques and
improving mass transit opportunities.

“One of our guiding principles was environmental protection and reducing our
physical impact on the land,” Brown says. “The plan carries today’s commitment well
into the future and builds on it so future generations can enjoy a beautiful,
responsible campus.”

For more information about the plan, visit: http://www.uc.wisc.edu/masterplan.

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-Dennis Chaptman, (608) 262-9406, dchaptman@wisc.edu