U.S. Cellular: U.S. Cellular and Summerfest Team Up

New “U.S. Cellular Connection Stage” to Appeal to Youth

MILWAUKEE – U.S. Cellular today announced its sponsorship of the 38th annual Summerfest. U.S. Cellular, Wisconsin’s largest wireless provider, is partnering with Summerfest, the World’s Largest Music Festival, in an effort to connect with youth and active young adults on the Summerfest grounds at its U.S. Cellular Connection Stage.

The new U.S. Cellular Connection Stage will offer a diverse lineup of popular contemporary musical acts, including Something Corporate, Gavin DeGraw, Story of the Year, and Coheed and Cambria.

“This is a natural partnership for U.S. Cellular,” said John Coyle, director of marketing for U.S. Cellular in Wisconsin. “The same demographic that listens to these artists is a quickly growing segment of U.S. Cellular customers. We felt that a stage offering such a lineup of pop bands, and interactive wireless games and activities would surely cater to a younger audience – one that is extremely important to U.S. Cellular.”

John Boler, director of marketing for Milwaukee World Festival, the organization that produces Summerfest, said, “We are very pleased to be building and extending our partnership with a wireless leader like U.S. Cellular. The convergence of live entertainment and wireless technology is an exciting and developing frontier that brings a new dimension to the consumer experience … and U.S. Cellular understands that very well. As partners, we share the vision of creating and delivering unique, quality and memorable live music festival experiences.”

Beyond the music, U.S. Cellular plans to offer interactive entertainment at the U.S. Cellular Connection Stage with Leinenkugel’s. One activity is Pix-2-ScreenTM, which involves taking pictures with camera phones of friends and attendees, and then projecting them on a large video screen onstage.

In addition to the picture show, visitors to the U.S. Cellular Connection Stage will be able to participate in Text-2-ScreenTM, an interactive activity that allows audience members to send text messages in real time to the large video screen for all to read. Pix-2-Screen and Text-2-Screen are provided by Vibes Media, a leading provider of interactive text message marketing programs, based in Chicago.

The lineup for the U.S. Cellular Connection Stage includes:

June 30 – 11:00 PM Neville Brothers
July 1 – 10:00 PM Something Corporate
July 3 – 10:00 PM Gavin DeGraw
July 4 – 10:00 PM Story of the Year
July 5 – 10:00 PM Coheed and Cambria
July 6 – 5:30 PM Keller Williams, 8:30 PM Umphrey’s McGee,
July 7 – 10:00 PM Dilated Peoples
July 8 – 8:00 PM Marc Broussard, 10:00 PM Ingram Hill,
July 9 – 8:00 PM Mindy Smith, 10:00 PM Shelby Lynne,

Headliners for July 2 and 10 will be announced in the near future. All performers and show times are subject to change.

Milwaukee World Festival, Inc. is a not-for-profit corporation responsible for promoting and producing Summerfest, the World’s Largest Music Festival. Summerfest operates from Noon until Midnight daily, providing an unforgettable live music experience featuring more than 800 performances in 11 days. The food, attractions and activities are as diverse as the music line ups offering patrons of all ages a quality, festival experience. Patrons can also enjoy Miller Lite, the Official Beer of Summerfest. For more details about the World’s Largest Music Festival, visit www.summerfest.com.

Chicago-based U.S. Cellular Corporation (AMEX: USM) is a super-regional wireless company, serving more than 5.1 million customers in 148 markets in 25 states. With 2004 service revenues of $2.64 billion, U.S. Cellular maintains one of the industry’s highest levels of customer satisfaction by emphasizing customer support, quality network coverage and a comprehensive range of wireless products and services. The company is an active corporate citizen through charitable contributions, award-winning community relations programs and associate volunteer activities. For more information, visit www.uscellular.com.

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Susie Falk for U.S. Cellular

Office: 414-291-7620

[email protected]

Matthew Tiefenbrun, U.S. Cellular
Office: 773-399-8873

John Boler, Summerfest
Office: 414-273-2680
[email protected]