Milwaukee Press Club: Public invited to hear Hoeksema at Nov. 9 Newsmaker Press Conference

Contact: (262) 532-2440 or send an e-mail to [email protected]

The public is invited to hear Midwest Air Group Inc. chairman and chief executive officer Timothy Hoeksema outline his plans to revive the company at a Milwaukee Press Club Newsmaker Press Conference to be held Wednesday, Nov. 9.

The troubled airline industry has been grounded by steep discount competition and soaring fuel costs. Delta, Northwest and United Airlines each have filed for Chapter 11 bankruptcy reorganization.

Hoeksema and the rest of the leadership team of Midwest Air Group, the Oak Creek-based parent company of Midwest Airlines, believe they have enacted strategies to help the company reverse its losses and survive.

The company has lost more than $50 million this year after losing nearly $70 million over the previous three years.

The public and the media are invited to hear how Hoeksema intends to propel Milwaukee’s airline in an industry that has been sinking since the terrorist attacks of Sept. 11, 2001.

Hoeksema will be interviewed at the Newsmaker Conference by a panel of journalists, including: Tom Daykin, business reporter at the Milwaukee Journal Sentinel; Wendy Strong, reporter at The Business Journal and WITI-Fox 6; and Brian Clark, editor of

The event will be moderated by Steve Jagler, president of the Milwaukee Press Club and executive editor of Small Business Times.

The Newsmaker Press Conference will take place on Wednesday, Nov. 9, from noon to 1:30 p.m., at the Newsroom Pub in downtown Milwaukee at 137 E. Wells St. The cost to attend the luncheon is $10 for Milwaukee Press Club members, $15 for non-members and $8 for students. To make reservations, call (262) 532-2440 or send an e-mail to [email protected]