Joseph Freed Associates: First Sundance Cinema Center Slated For Madison, Wisconsin

SUNDANCE CINEMAS

FOR IMMEDIATE RELEASE: November 4, 2005

For more information, please contact Bert Manzari, Sundance Cinema President of Film and Marketing – 406.212.0933 (cell) [email protected]

New Concept for Diversified Independent Film Programming to

Open in Fall 2006

LOS ANGELES, CA — Sundance Cinemas, LLC and Joseph Freed Associates today announced plans to have the inaugural Sundance Cinema Center in Madison, WI. The state-of-the-art, multi-screen theatre dedicated to independent film will be built at the Hilldale Mall as part of the second phase of a major mixed-use renovation of the entire commercial complex and is expected to open in the Fall of 2006 . Joseph Freed and Associates purchased Hilldale Mall in 2004 and will complete the initial phase of the renovation by the end of this month.

“The independent culture of Madison makes it a great environment for the Sundance Cinema concept and we look forward to creating together with the local community, an experience that captures that unique nature,” said Sundance Group President Robert Redford. “I couldn’t be more pleased that this location will launch this venture.”

Bert Manzari, Sundance Cinema President of Film and Marketing added, “In addition to the best in independent and foreign language films, we will be connecting Madison to the excitement of the Sundance Film Festival and other major film festivals around the world, through unique programming and events.”

Long known as Madison’s most desirable shopping address, the venerable Hilldale Mall will construct the new six screen facility as the south anchor tenant. The existing Hilldale Theatre building is planned to be converted to non-theatre use in Fall 2006. “The new Sundance Cinema Center in Madison will not only carry on a tradition of presenting independent and culturally diverse entertainment at this location, but will offer even more art screens for a community that is interested in sophisticated film,” said Hilldale Theatre owner Bill Adamany. “We wish Sundance and Joseph Freed well as they continue their renovation program at the Hilldale Mall.”

Andy Stein, Development Manager for Joseph Freed and Associates echoed this sentiment adding, “Keeping a movie theatre at the Hilldale Mall is important to both our tenants and to the Madison community. To have secured the first Sundance Cinema in the country not only satisfies that goal, but it presents a myriad of opportunities uniquely associated with the Sundance brand.”

The new Sundance Cinema Center in Madison will feature the latest in presentation, technology, proprietary programming, drinking and dining amenities, and branded retail sales. The Center will be designed and operated in keeping with the Sundance traditions of independence, community-focus, environmental consciousness and commitment to quality in content and design. An area architect will be chosen from proposals currently being evaluated.

Paul Richardson, Sundance Cinema President and CEO concluded, “We envision the new Sundance Cinema Center as not only a great place to watch a movie in Madison, but combined with amenities such as a coffee bar and bistro, a place where people will also gather around the cultural experience.”

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Sundance Group

Established in 1988, the Sundance Group is a business entity wholly owned by Robert Redford. The Sundance Group oversees Redford’s ownership interests in Sundance village, Sundance Catalog, Sundance Channel, Sundance Cinemas, LLC, as well as his involvement in the not-for-profit Sundance Institute, Sundance Film Festival and the North Fork Preservation Alliance. In addition, the Sundance Group is responsible for evaluating and launching new business opportunities for Redford and the Sundance brand.

Sundance Cinemas, LLC

Based in Los Angeles, CA Sundance Cinemas LLC previously announced plans to build a multiple facility national theatre circuit. Sundance Cinemas, LLC brings together Robert Redford’s Sundance brand, a recognized name independent film, with the seasoned specialized theatre management team of Paul Richardson and Bert Manzari. Investment funds managed by Oaktree Capital Management are financing the company.

Joseph Freed and Associates LLC

Joseph Freed and Associates LLC is a Chicago based vertically integrated, full service real estate business, engaged in retail, residential, office, hospitality, mixed-use development, redevelopment and urban in fill. Spanning its second generation, Joseph Freed and Associates LLC is proud of it heritage remaining family owned since its inception in 1965. Joseph Freed and Associates LLC combines long term ownership and commitment to maintaining the highest caliber of integrity in its relationships and quality of its product. Our real estate history consists of a total of 11 million square feet of commercial properties and 5,500 residential units, completed or under development.