MEDIA CONTACT:
Julie Wade, Hoffman York
(414) 225-9568; jwade@hyc.com
FOR IMMEDIATE RELEASE
CHICAGO (October 19, 2005) – Flexi-Mat, the market leader in the pet bedding industry, has named Hoffman York as its advertising and public relations agency of record. Hoffman York’s first assignment is to develop and launch new brands in the highly competitive and growing pet category that does not appear to be slowing. Most industry experts indicate at least a five to six percent growth in the foreseeable future.
“We are very pleased to be working with Hoffman York,” said Michael Thompson, president and chief operating officer at Flexi-Mat. “We were seeking a partner to help us create and market new brands and merchandise and we found that with Hoffman York.”
According to the American Pet Products Manufacturers Association (APPMA), the pet industry is leading the pack as pet owners continue to spend more on their pets. Since 1994, pet spending has more than doubled to a projected $35.9 billion for 2005. Behind the growth in the pet sector lies an increase in the number of pet owning households. Flexi-Mat continues to be the market leader in this growing industry and now services customers globally. With a variety of brand names including CatNapper®, Purr Padds® and Mysterious Kitty Kuddlers®, Crate MatesTM, Cuddle-Ups® and Cuddlers®, BackSeat HammockTM, and Orthonappers®, Flexi-Mat has developed many industry staples in the pet bed industry and shows why they continue to be the worldwide leader.
Hoffman York was recognized for creative excellence in 2005 with an O’Toole runner-up award. The full-service agency offers a complete array of advertising, public relations and marketing services and is one of the top independent agencies in the country. Hoffman York has offices in Chicago and Milwaukee. The agency’s clients include A&W, Advocate Healthcare, Arlington Park, Egg Innovations, Grainger, Merillat and Quality cabinetry and Reico Kitchen & Bath. For more information, visit www.hoffmanyork.com.
