FOR IMMEDIATE RELEASE
For more information contact:
Monika Greenheck, Events Coordinator
Capital Brewery Company, Inc.
(608) 836-7100
MIDDLETON, Wis. (August 16, 2005) – Capital Brewery hops into lighter brewdom with their new wheat ale, answering the call for something refreshingly different. The name of the brew will be officially announced at a press conference on Thursday, August 18 at 1 p.m. in the Bier Garten at Capital Brewery.
After a year of trial brewing, Capital Brewery succeeded in their search for an ale that is refreshing but still rich in flavor. High-quality ingredients from Wisconsin, including wheat grown on Door County’s Washington Island, is credited for the tasty beer.
“Our process for creating a new beer focused on three critical elements: making an interesting flavor consumers will enjoy, including quality Wisconsin ingredients, and telling a story,” stated Carl Nolen, president of Capital Brewery Company, Inc. “Our new wheat includes all three, making a brew that Capital Brewery is excited to share with the public.”
Capital Brewery will be sharing the story of its connection to Washington Island through Washington Island Brands, the company that represents the farmers who grow the high-quality wheat being used in Capital Brewery’s new ale.
“It is great to see two Wisconsin businesses forming this partnership and strengthening the value chain here in the state,” stated Rod Nilsestuen, Wisconsin Department of Agriculture, Trade and Consumer Protection. “This reflects the Doyle Administration’s ongoing efforts to encourage and expand value added opportunities for Wisconsin agriculture. I congratulate Capital Brewery Company and Washington Island Brands on this partnership and wish them all the best as they move forward.”
Capital Brewery Company, Inc. is a publicly-held company based in Middleton, Wisconsin. In addition to the new wheat ale, Capital Brewery brews seven annual, four seasonal and four limited release beers amounting to 17,000 barrels a year. In November 1998, it was named the top brewery in America by the Beverage Tasting Institute of America, an independent panel of international beer experts. For more information about Capital Brewery visit www.capital-brewery.com or contact Monika Greenheck at (608) 836-7100.
