NEWS RELEASE
Contact: Michael DiFrisco,
President, BrandXcellence
info@brandxcellence.com
920/379-6405
FOR IMMEDIATE RELEASE: Brand strategy is not just for big businesses anymore. You don’t have to be a Coca-Cola or General Electric to take advantage of the power of solid branding.
Your brand is your businesses’ most valuable asset. It’s the “gut feeling” your customers and prospects have about your business, your products, and your services. Your brand is the sum total of all you are and all you do. It’s the essence and the promise on which your small business is built—and the lynchpin on which your future success and growth will depend. Branding is for any business that sells any product or service to either a business or consumer audience.
Yet most small businesses don’t have the resources to hire a brand consultant, big agency, or self-proclaimed brand guru to develop a brand strategy for them. “That’s actually the good news,” says Michael DiFrisco, president of BrandXcellence. “Because no one knows your brand better than you, your front-line employees, or your management team.”
In response, BrandXcellence has brought proven branding concepts and principles “from the boardroom to the lunchroom” by developing a powerful branding workshop experience for small businesses. These are the same branding techniques used in the nation’s largest businesses repackaged in plain, actionable language and in a compelling and relevant presentation.
A solid and focused brand strategy will help your business:
· Arrive at the “one thing”—your brand essence—the core of your promise to your target market
· Differentiate itself from other competitive offerings
· Discover an ideal, customer-friendly structure—the space in which your brand exists
· Move to the next level of effectiveness in the marketplace
· Increase the awareness and the perceived value of your brand
· Bring clarity and effectiveness in your marketing and communications efforts
· Motivate and inspire your brand team, employees, and other stakeholders
The BrandXcellence Self-Guided Brand Strategy Workshop gives you the tools and resources you need to conduct your own full day workshop experience and focus your small businesses’ brand strategy, including:
· Seven Brand Strategy Workshop presentation modules
· Brand Workshop Facilitator’s Guide—how to facilitate your brand strategy workshop
· Brand Workshop Facilitator’s Manual—the step-by-step, slide-by-slide companion to the workshop presentation modules
BrandXcellence can also facilitate a brand strategy workshop for you. For more information about conducting a brand strategy workshop for your small business, visit www.brandworkshops.com.
