Weather Central: Adds Industry Veteran To Sales Management Team

CONTACT: Steve Smedberg

Tel: +1-608-274-5789

[email protected]

FOR IMMEDIATE RELEASE

Nicole M. Adams Brings Group Level Focus As Senior Account Manager

Madison, Wis., December 20, 2004 – Weather Central Inc., provider of state-of-the-art broadcast weather solutions, today announced the hiring of Nicole M. Adams as Senior Account Manager – Strategic Accounts. Adams will be based in Atlanta, Ga. and is responsible for sales in the Southeast Region. In addition, she will focus on group level and strategic accounts.

“Nicole’s success over the past several years is due to her strong ability to broker long lasting relationships with broadcasters,” said Anne VanDerGeest, National Sales Manager for Weather Central. “Nicole has grown trust one user at a time. She will be a tremendous resource to our clients, as well as our sales and product management team.”

Adams brings to Weather Central Inc. 18 years of hands-on experience working with broadcasters, stations, groups, and networks. Adams began her broadcast career as one of the early employees of BASYS, a pioneer in the computerized newsroom field. With BASYS, and later Avid Technology, Adams advanced into sales and sales management roles, guiding countless newsrooms into the age of computer technology and through the ever-changing standards and options.

“I am very excited about joining and being able to contribute to the Weather Central team,” said Adams. “The primary reason people tune into the local newscast is for the weather forecast. Weather Central is well-known throughout the industry for leadership and innovation in broadcast weather technology and precise forecasting. The company also enjoys a proud reputation of providing the highest level of technical service and support to the user community.”

About Weather Central Inc.
Weather Central Inc., founded in 1974 by broadcasters and meteorologists and based in Madison, Wisconsin, is the leader in providing professional on-air, online, and print weather systems and forecasting utilizing dynamic weather graphics, precise forecast models and data, and patented technology. More than 500 customers worldwide enjoy the benefits of Weather Central’s attention to detail and insight about serving their total weather graphics needs. Products and services available from Weather Central, and its affiliated companies – MyWeather and WCInteractive – are: :LIVE and DTV:LIVE weather presentation systems, StormSentinel™ DV storm tracking system, A.D.O.N.I.S. FutureCast® and A.D.O.N.I.S. MicroCast® proprietary forecast models, MetroVision™ forecast visualization tool, WxWarn2™ severe weather crawl system, Personal MicroCast and Live Online individualized, online weather information and forecast products, ScreenWRITER™ and SportsWRITER® interactive news and sports presentation systems, and WxPoint™ automated localized weather display system.