The American Marketing Association: Trademark Seminar to be Presented in October

For Immediate Release

Andrea Barber,

V.P. Public Relations


[email protected]

Madison, WI –The American Marketing Association is excited to bring to the Madison business community a fabulous lunchtime series seminar on Trademark Law presented by Craig Fieschko of DeWitt, Ross & Stevens on October 12th.

Craig Fieschko is an adjunct professor at the University of Wisconsin Law School, where he teaches courses on trademarks, false advertising, and unfair competition. He is also a partner at the Madison office of the DeWitt Ross & Stevens law firm, and his practice focuses on the acquisition and enforcement of United States and foreign trademarks, patents, and copyrights. Regarding his trademark practice, Craig secures and manages the trademark portfolios of many companies and individuals based in the United States and abroad, and advises his clients on how to stop (or escape) trademark infringement, and how to increase business value with strategic use of marks.

Topics Craig intends to review include: What is a mark? How can a mark be protected? What does federal and/or state registration of a mark do? When is it worthwhile to register a mark?
What is trademark infringement, and how do I avoid it?

The Madison Chapter of the American Marketing Association meets at The Clarion Suites at 2110 Rimrock Road. The October 12th meeting will start registration at 11:30; the speaker will start at noon. Cost for members is $20, cost for non-members is $40.

The American Marketing Association, one of the largest professional associations for marketers, has 38,000 members worldwide in every area of marketing. For over six decades the AMA has been an essential resource providing relevant marketing information that experienced marketers turn to everyday. The Madison chapter was formed in 1961 and currently retains over 150 members.