RedPrairie: Announces Direct To Consumer Supply Chain Technology Suite

RedPrairie Contact:

J.J. Berrall

RedPrairie Corporation

262-317-2410

Press Release

New End-to End SCT Suite Provides Comprehensive Processing From Initial
Sourcing to

Customer Delivery to Streamline Distribution for DTC and Drop Ship Retail
Environments

Waukesha, WI – RedPrairie Corporation, a leader in global supply chain
technology solutions that drive business transformation, today announced a
new suite of solutions designed to meet the unique challenges of direct to
consumer (DTC) retailers for both direct distribution and drop ship
environments. The suite includes new applications, such as DLx® SourceRight,
a rules-based order sourcing internet module (see March 5 release) and
tailored versions of RedPrairie’s warehouse, transportation and productivity
management systems as well as advanced process management and optimization
capabilities. The result is increased efficiency, more flexible and
cost-effective order fulfillment, and improved customer service.

Comments John Jazwiec, RedPrairie Company Leader, “Direct to consumer
retailers face special challenges satisfying the greatly varying order
configuration, handling and delivery requests of consumers. Flexible
distribution systems are required to meet these challenges and satisfy
customers in a timely manner. RedPrairie’s DTC solution provides flexible
sourcing, packaging, value-added-services and shipping processes DTC
retailers need to meet these challenges.”

The DTC suite includes the advanced order management capabilities of DLx®
SourceRight, a user-configurable inventory sourcing and allocation component
that provides network wide visibility to orders and inventory to enable
lowest cost, best service allocation and shipment, while balancing workflow.

Within the distribution center, the DTC suite employs sophisticated picking
and value-added-service capabilities that enable personalization of each
order, with customized packaging and shipment. Since these orders typically
require more manual effort to fulfill, the DTC suite has comprehensive task
management, labor planning and scheduling capabilities to ensure maximum
labor productivity is achieved while satisfying unique customer order
parameters. The result is the ability to efficiently process mass
customization for consumer orders with the precision and timeliness that
creates customer loyalty.

The suite optionally includes small parcel shipment capabilities that reduce
costs through best routing algorithms for zone skipping, LTL consolidation,
multi-stop routing and pool-point shipments. There are also capabilities for
merge-in-transit and mixing center processing for more complex orders. This
ensures that complete orders arrive at the customer when promised.

The consumer experience is further enhanced with web-based tools for order
status, tracking, and shipment tracing. This information can be provided by
customer service reps or offered direct to the consumer online.

RedPrairie is offering this new DTC suite after working with many DTC
retailers to solve their unique and pressing challenges. Examples of current
DTC customers include Cingular Wireless, American Musical Supply, Bear
Creek, Amazon.com and Swiss Colony.

About RedPrairie Corporation

RedPrairie is a leader in supply chain technology solutions that help
customers transform their businesses. These global, end-to-end logistics
solutions optimize operations across customers’ extended supply networks,
driving out costs, improving customer service and creating competitive
advantage. RedPrairie’s RFID-enabled suite of supply chain technology
solutions provide the industry’s leading transportation, productivity, and
distribution management capabilities, enhanced with process management and
optimization components for real-time visibility, event management,
sourcing, quality control, supplier collaboration and performance
management. RedPrairie provides industry-tailored solutions for many
markets, including consumer goods, direct to consumer and traditional
retail, food and beverage, high tech / electronics, third party logistics,
industrial / wholesale, automotive and service parts, and pharmaceuticals.
Customers include Hewlett-Packard, Sony, Thames Water, Procter & Gamble,
Nestle, Panasonic, Georgia-Pacific, Eveready, Merck Sharp & Dohme, Unilever,
Exel, GE, TNT Logistics, Amazon.com, and many others.

For additional information, call 1.877.733.7724, or access
www.RedPrairie.com.

RedPrairie, DigitaLogistix and DLx are registered trademarks of RedPrairie
Corporation. 2004
RedPrairie Corporation. All Rights Reserved.

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