Contact:
Nikki Butgereit
nbutgereit@ascedia.com
(414) 292-3224
Tom Johnston tapped to continue the company’s success and drive future growth
Milwaukee, Wis. — Ascedia, a full-service digital agency based in
Milwaukee, Wis., today announced the promotion of Tom Johnston to President. Johnston brings
more than a decade of interactive marketing and management experience to his new role, having
previously held the role of Vice President of Strategy for Ascedia.
“Tom’s focus on continual improvement and employee empowerment has made a tremendous
impact on Ascedia, and under his direction team members across the company have grown both
personally and professionally,” said Dan Early, CEO of Ascedia. “Tom’s experience in strategy, sales
and management makes him a strong cross-functional leader who has the talent and energy to
accelerate Ascedia’s success.”
Now in its 15th year, Ascedia has strengthened its partnerships with clients in the hospitality &
tourism, manufacturing, healthcare and education markets by providing cutting-edge web design
and focused digital marketing strategy that drives meaningful business results. The agency has
experienced 50% sales growth over the last three years and was recently ranked on the Inc. 5000
list and named a 2015 Top Workplace by the Milwaukee Journal Sentinel.
“Tom has become an integral part of Ascedia’s management team over the years, as he has
continually taken on more responsibility and led major strategic initiatives for the organization,”
said Mark Roller, Ascedia Partner and CCO. “I look forward to continued growth and fresh
initiatives driven by Tom’s leadership and guidance.”
Johnston’s career has focused on creative problem-solving through marketing strategy. As part of
the Ascedia leadership team, he implemented processes and programs to drive improvement while
guiding the business development team in new client strategy and opportunity analysis. His tactical
experience spans multiple online channels, including organic search, paid search, social, email,
video, display and mobile marketing.
“Ascedia has an entrepreneurial spirit that spans our entire organization, regardless of role. Our
employees’ total lack of complacency and deep drive to improve gives us a strong foundation for
future growth,” said Johnston. “I’m excited about the opportunity to help our team develop
collectively and as individuals and to expand our services into new markets.”
Prior to joining Ascedia in 2007, Tom worked in the e-commerce department at Kohl’s corporate,
as the online traffic and sales analyst at JSOnline.com and drove the implementation of email
marketing strategy for SignOnSanDiego.com.
To learn more about Ascedia, visit www.ascedia.com.
About Ascedia:
Ascedia is an award-winning, full-service, interactive agency that provides intelligent digital
solutions that help brands grow. Services include web design, website programming, multi-media
development, online marketing, mobile, search, email and hosting. Ascedia has been a web
development partner for more than 500 businesses, including Sub-Zero and Wolf, Wisconsin
Department of Tourism, Master Lock and Alto-Shaam. For more information, visit
www.ascedia.com.
