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Jacob Leinenkugel Brewing Co.: Craft beer fans have a chance to "Live Like a Leinenkugel"

Leinie Lodge Getaway and Merchandise Up For Grabs Through “Camp Leinie’s” Promotion

CHIPPEWA FALLS, Wis. (April 29, 2010) – Just in time for summer, the Jacob Leinenkugel Brewing Company is introducing an adventurous sweepstakes, “Camp Leinie’s,” offering craft beer fans the chance to live, dress, and play like a Leinie. Prizes include Leinenkugel’s merchandise, Leinie canoes and a trip to the Leinie Lodge in Chippewa Falls, Wisconsin, featuring a personal brewery tour.

Running nationally through August, the interactive “Camp Leinie’s” sweepstakes invites craft beer fans to enter the Official Entry Code found on neck labels from specially-marked packages of Leinenkugel’s Classic Amber, Summer Shandy, Sunset Wheat and Honey Weiss online at http://www.leinie.com.

“Summer is a time for getting together with friends and family to enjoy the outdoors and savor refreshing craft brews,” says Jake Leinenkugel, fifth generation brewer and president of the 143-year-old Upper Midwest brewery. “Beer fans ask us all the time what it’s like to be part of the Leinenkugel’s brewing tradition, and here’s a chance to truly join us out here in Chippewa Falls, the legendary spot where Leinenkugel’s began 143 years ago.”

Leinenkugel’s will conduct random drawings from all entries throughout the summer. Prizes include:

* A trip for two to Chippewa Falls, Wis., home of the Leinenkugel’s Brewery, including round-trip coach airfare, four days/three nights of Northwoods lodging, a personal brewery tour and a $500 Leinie Lodge gift card
* Leinie’s canoes
* Leinie Lounger Adirondack chairs
* $250 Leinie Lodge gift cards
* Leinie’s embroidered Swiss Army backpacks filled with Leinie’s gear

More “Camp Leinie’s” details and official rules are available at http://www.leinie.com.

Media contact: Rebecca Skinner - (952) 401-0125 ext. 4 or rskinner@leumpr.com

About Leinenkugel’s

Leinenkugel’s, brewed in Chippewa Falls, Wisconsin, is the leading craft brewer in the upper Midwest. Year-round offerings include Leinenkugel’s Sunset Wheat, Honey Weiss, Berry Weiss, Leinie’s Red, Creamy Dark, Original, Light, and most recently Leinenkugel’s Classic Amber Lager. Leinenkugel’s offers four limited-release seasonal beers including Leinenkugel’s Summer Shandy, Oktoberfest, Fireside Nut Brown and 1888 Bock. Leinenkugel’s has a dedicated fan base of nearly 200,000 Leinie loyalists living throughout the U.S. Leinie loyalists are a group of devoted fans of the specialty brewer who stay in touch virtually throughout the year via Leinenkugel’s newsletters and gather for the Leinie Lodge Family Reunion in Chippewa Falls, Wis. every June. For more information on the rich history of Leinenkugel’s, visit http://www.leinie.com or join virtual Leinie loyalists at http://www.facebook.com/leinenkugels.


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