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Subway: On Friday, April 30, try an English Muffin Melt FREE from Subway

Wisconsin Get Your “Free” Breakfast On!

Milwaukee, Wis. – April 23, 2010 – Get your free SUBWAY English Muffin Melt on Friday, April 30! In honor of its healthy new breakfast menu, all SUBWAY Wisconsin restaurants will help you start the day right with an absolutely FREE, no purchase necessary, delicious English Muffin Melt. Long-time SUBWAY fans and new converts are welcome to try the yummy new breakfast sandwich at SUBWAY this Friday, April 30, from 7:00 – 11:00 a.m.

It’s easy to get your free SUBWAY breakfast on! Stop in and order your free English Muffin Melt served on a light muffin with a fresh, regular egg omelet or light, egg-white omelet. Then simply choose your favorite accompaniment to build your perfect sandwich, including black forest ham, western-style, double bacon, steak or sausage.

To help wake you up for the free sandwich, the Starbucks-owned Seattle’s Best Coffee, the second most recognized premium coffee brand in the U.S., now serves as SUBWAY’s exclusive coffee brand. SUBWAY premiered its delicious and healthy new breakfast menu nationwide in early April, and breakfast is available all day along with the regular SUBWAY lunch menu. Now busy Wisconsinites can stop in at SUBWAY to get breakfast or lunch anytime of the day.

At SUBWAY, customers can also choose the light English Muffin Melt with omelet only or select other indulgent options including ham, western, double bacon, sausage or steak, all served on a six-inch flatbread or light English muffin.

Breakfast is a $40.7 billion business among quick service restaurants (QSR) in the U.S. each year and breakfast represents over 20 percent of potential business. Already popular for lunch, SUBWAY hopes to make great gains in the breakfast business.

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Founded in 1965 by Fred DeLuca, the first SUBWAY® restaurant opened in Bridgeport, Ct., however, at that time, was named Pete’s Super Submarines. Today, there are more than 31,000 SUBWAY® franchises in 91 countries and territories worldwide that employ more than 150,000 men and women throughout the system. With more than two million different sandwich combinations, SUBWAY® serves nearly 2,800 salads and sandwiches every 60 seconds. For more information, visit http://www.subway.com.

Contact: Vanessa Welter, bvk PR for SUBWAY
414-247-3803/850-980-3760, vwelter@bvk.com

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