Whyte Hirschboeck Dudek: Names Scheibel Halaska Agency of Record Law Firm Selects Integrated Marcomm Agency for Brand Building Campaign
For Immediate Release
Contact: Karl Robe
MILWAUKEE – April 13, 2004 – Whyte Hirschboeck Dudek (WHD), one of Wisconsin's most respected general counsel and litigation firms, today named Scheibel Halaska (SH), a local integrated marketing communications firm, as agency of record for designing and implementing a brand-based strategic communications program.
According to Mark Miller, CEO, Whyte Hirschboeck Dudek, the program began with repositioning WHD's brand. "From the onset, Scheibel Halaska demonstrated a deep and unwavering commitment to corporate branding. Their process for helping clients articulate a brand story that is both compelling and credible really piqued our interest given the crowded legal landscape. And, their experience in developing creative brand-based marketing communications convinced us they're a perfect fit to support our future goals."
"From a brand perspective, WHD has a great story to tell. Our research substantiated that their clients value their competence, experience and creativity. And that they provide exceptional service. Their attorneys and their clients gave us tremendous insights into ways that we can truly differentiate WHD from the competition," said Mary Scheibel, SH principal. "We are thrilled to be able to partner with WHD in creating a powerful brand and taking it to the marketplace."
Scheibel says building brands encompasses far more than a new logo and tagline. In fact, the most effective brands are built internally, as well as externally, with company-wide support from employees who advance the brand promise with their every action.
"Internal audiences need to value and embody the brand for it to have maximum value," said Scheibel. "Nowhere is this more true than in the legal profession. In WHD's case, we will be working closely with their attorneys so they can take ownership of the brand and become brand ambassadors. This is critical to our success. Our goal is to align the firm to tell a consistent, compelling story in the marketplace."
Scheibel Halaska offers a full spectrum of business communications services— from branding and positioning to the development of strategic communications in domains that include advertising, public relations, employee mobilization communications, direct marketing, sales communications and more. For more information about Scheibel Halaska, go to www.insideSH.com.
Founded in 1943, Whyte Hirschboeck Dudek is one of Wisconsin's most respected, full-service law firms. With a goal of helping its corporate and business clients succeed in a continually changing marketplace, Whyte Hirschboeck Dudek is committed to exceptional service and innovative yet practical general counsel and litigation solutions. Its team of legal professionals reflects the practice area expertise, technical knowledge and real-world experience that local, regional and national clients demand today. The firm currently has offices in Milwaukee, Madison, Manitowoc and Menomonee Falls. It also maintains a satellite operation in Washington D.C. to support its government affairs division (WHDGA).