SBT Interview: Chancellor Tries to Raise UWM’s Profile

Chancellor Carlos Santiago is trying to transform the University of Wisconsin-Milwaukee from its long-time image as a commuter school into a more traditional college setting, where many of the students live on campus.

To improve the school and extend its impact on the community, Santiago wants to increase UWM’s annual spending on research from about $30 million now to about $100 million by 2015. However, instead of trying to duplicate the bio-technology research done at the University of Wisconsin in Madison, Santiago says he is more interested in partnering with Milwaukee area businesses, focusing on research that can be used by existing corporations.

Santiago recently discussed UWM’s future with Small Business Times reporter Eric Decker.