Perkins Cole: Anesthesia applicator device wins Perkins Cole’s $10,000 award at UW-Madison 2014 Innovative Minds Challenge

Contact: Terence Gordon
PHONE: 212-261-6801 • FAX: 212-399-8001
MOBILE: 631-374-4020
E-MAIL: TGordon@perkinscoie.com

MADISON, Wis. (May 19, 2014) – SELA, a novel anesthesia applicator, won Perkins Coie’s $10,000 Innovative Minds Award on May 9 at the University of Wisconsin-Madison (UW-Madison).

Seven teams competed for the Innovative Minds award which goes to the UW-Madison student team that presents the year’s most market-ready innovation. Judges for the competition included Perkins Coie partners David Anstaett and Christopher Hanewicz.

“Perkins Coie is proud and delighted to support the exceptional thinking that emanates from these creative students,” said David Anstaett. “Their interest and desire to make life better for others through smartly articulated business opportunities is a testament to their ingenuity and sense of entrepreneurship.”

The SELA Medical team of UW-Madison biomedical engineering students Katherine Baldwin, James Dorrance, Terah Hennick, and Alyssa Mitchell created the Selectable Endotracheal Lidocaine Applicator (SELA), a medical device that sprays anesthesia into the throat of a patient who will undergo a laryngoscopy. During a laryngoscopy, a physician directs a laryngoscope, a rigid tubular device, through a patient’s mouth and down the larynx to get a view of the patient’s throat region and open up the airway. Once the airway is opened, it can be numbed by an anesthetic such as lidocaine. Physicians would then perform a medical procedure such as placing a tube through the patient’s mouth and down into the windpipe. Studies show that the application of an anesthetic such as lidocane prior to or during a procedure reduces the incidence and severity of complications.

The University of Wisconsin-Madison is one of six campuses around the country, including Arizona State University, Northwestern University, the University of California-Los Angeles, the University of Colorado, and the University of Washington, to serve as home to an Innovative Minds competition. Innovative Minds is a “best of show” award that recognizes a student team with the strongest overall commitment to create products and services that address some of the greatest challenges facing the world today. Perkins Coie launched the program in 2011 to help advance creative thinking, innovation and entrepreneurship.

About Perkins Coie: Founded in 1912, Perkins Coie has more than 950 lawyers in 19 offices across the United States and Asia. We provide a full array of corporate, commercial litigation and intellectual property legal services to a broad range of clients, from FORTUNE 50 corporations to small, independent start-ups, as well as public and not-for-profit organizations. For more information, please visit www.perkinscoie.com.