UKG Contact
Domenic Locapo
Senior Director of Public Relations at UKG
domenic.locapo@ukg.com
MADISON, Wisc. (August 6, 2026) – IRONMAN, the global leader in triathlon, and UKG are proud to announce that UKG will be the title partner for the 2026 IRONMAN® Wisconsin triathlon taking place in Madison, Wisconsin on September 13, 2026. The partnership further strengthens UKG’s commitment to supporting human performance, wellbeing, and community engagement, while enhancing the race-week experience at one of IRONMAN’s most iconic North American events.
As Title Partner, UKG will bring an elevated presence across race week, including integrated branding across key athlete touchpoints, on-site activations, and digital visibility throughout the athlete journey. The partnership will introduce new opportunities to engage participants, spectators, and the greater Madison community.
Set in the heart of Madison, the UKG IRONMAN Wisconsin is widely recognized as one of the premier events in the global IRONMAN series, drawing thousands of athletes annually to take on a 2.4-mile swim in Lake Monona, a 112-mile bike course through Wisconsin’s rolling countryside, and a 26.2-mile run through downtown Madison.
Sarah Hodges, Chief Marketing Officer at UKG, commented: “At UKG, we help more than 80,000 organizations across 150 countries operate with confidence by turning workforce intelligence into better business decisions. As the go-to platform for frontline workforce operations, we give leaders the clarity to see around corners, adapt in real time, and drive performance in an increasingly complex global economy. It’s our shared commitment to innovation, teamwork, and peak performance that makes this partnership with The IRONMAN Group such a natural fit.”
Yanni Andreopoulos, Executive Vice President of Global Partnerships at The IRONMAN Group said: “We are thrilled to welcome UKG as the Title Partner of IRONMAN Wisconsin. This partnership brings together two organizations focused on performance and people, and we look forward to working closely with UKG to further elevate one of our most storied events.”
The IRONMAN Wisconsin triathlon continues to be a bucket-list race for athletes around the world and is a key stop in the IRONMAN North America race calendar, offering qualifying slots to the IRONMAN World Championship in Kailua-Kona. The UKG IRONMAN Wisconsin triathlon is expected to welcome thousands of athletes and spectators, delivering a world-class race experience and significant economic impact for the Madison community.
For more information on UKG, visit www.ukg.com.
For more information on the 2026 UKG IRONMAN Wisconsin visit www.ironman.com/races/im-wisconsin. For more information on the IRONMAN brand and global event series, visit www.ironman.com.
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About UKG
UKG is the Workforce Operating Platform with unified HR, payroll, and workforce management, built to solve the unique challenges of frontline work. Powered by people-first AI and decades of labor data, UKG turns workforce intelligence into real-time decisions around staffing, pay, compliance, and productivity, enabling every worker to confidently take action as work happens. That’s why more than 80,000 organizations worldwide trust UKG to run their workforce — not just manage it. For more information, visit www.ukg.com.
About The IRONMAN Group
The IRONMAN Group is the world’s largest operator of participation sports with a portfolio of brands, events, media, partners, merchandise, and digital platforms operating in over 50 countries worldwide. A global portfolio consisting of hundreds of events includes the IRONMAN® Triathlon Series, the IRONMAN® 70.3® Triathlon Series, 5150® Triathlon Series, IRONKIDS®, premier running events including the Rock ‘n’ Roll® Running Series and City2Surf®, the UTMB® World Series of trail running, the Epic Series™ of mountain biking including the Absa Cape Epic®, and a collection of road cycling and other multisport races. Since the inception of the iconic IRONMAN® brand and its first event in 1978, millions of athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines around the world. From its beginnings as a single race among friends in Hawai’i, The IRONMAN Group has become a global sensation and collection of high-growth lifestyle brands that inspire people to unlock their potential in life. For more information, visit www.ironman.com/about/ironman-group.
