From WisPolitics.com/WisBusiness.com …
— UW Health says a new interventional radiology imaging center at American Family Children’s Hospital is expected to double the number of related procedures performed each year.
Dr. Eric Monroe, a pediatric interventional radiologist with UW Health Kids, says the group’s care team sees patients with a wide range of conditions, from cancer to vascular disorders. The new space will “enable us to perform all these vital services for so many more patients” going forward, he said in the announcement.
“When I got here in 2021, we did about 300 interventional radiology procedures per year, and now we’re up to 800,” said Monroe, who’s also professor of radiology at the UW School of Medicine and Public Health. “But we still saw delays or patients going elsewhere because we didn’t have the space to care for the volume of patients we would have liked to.”
The image-guiding technology in the suite was developed by GE HealthCare, according to the release. The new suite is the fourth of its kind in the world currently used for patient care, UW Health says, and the first ever used for pediatric interventional radiology.
It includes an imaging arm with an “AI-supported guidance tool” that can move around the patient to reduce their discomfort, as well as 3D imaging technologies and more.
“Now our surgeons will have more capacity for the patients who need their specific expertise and the operative environment,” Monroe said.
See the release below.
— Dem gubernatorial candidate Kelda Roys says she’s added another $275,000 to her media buy for a new ad in which she suggests Republicans like Donald Trump “are trying to kill us” with their approach to healthcare.
Roys’ original buy of $500,000 was geared toward digital ads and streaming services, which are difficult to track. The latest buy pushes that overall spend to $775,000, her campaign said, and it will focus on broadcast TV in Milwaukee. As of this afternoon AdImpact had tracked more than $125,000 on broadcast in the state’s largest market.
In the new spot, Roys says Republicans like Trump broke the healthcare system so insurance companies could profit more.
“It’s almost like they’re trying to kill us,” Roys says as she avoids a speeding ambulance behind her with its lights on.
Several people in the spot then say Roys would open the state’s health insurance plan so others could purchase the same coverage lawmakers have, cap drug costs, protect abortion rights and invest in mental health.
Roys closes the ad, “Because Trump and Republicans work for insurance companies. I work for you.”
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Press Releases
– UW Health Kids: Opens first pediatric interventional radiology suite of its kind
