MADISON, Wis. — The Wisconsin Fuel & Retail Association (WFRA) is pleased to announce that
Rachel Vander Wiele has joined the association as Director of Events and Advocacy. Rachel
brings a decade of experience in Wisconsin’s Capitol and most recently served as Client Services
Associate with the HBS office in Madison, a national advocacy firm.
In her new role, Rachel will help plan and execute member events and support WFRA’s advocacy
efforts, including programs that connect Wisconsin’s independent fuel and retail businesses
with timely information and industry resources.
“Rachel’s experience at HBS and in the Wisconsin Legislature gives her a unique perspective on
events, advocacy, and client service,” said Matt Hauser, President & CEO of WFRA. “She will be a
tremendous asset to our team as we continue supporting our members and advancing their
interests.”
Prior to joining WFRA, Rachel supported clients with day-to-day operations, legislative days, and
advocacy efforts at HBS. In the Wisconsin Legislature, she helped advance complex policy
initiatives and worked closely with lawmakers, staff, state agencies, and stakeholders.
WFRA is a Madison-based association focused on helping independent fuel and retail businesses
thrive through advocacy, education, and a strong professional network.
